Create and Manage Azure Audience Destinations

Create an Azure Blob Audience Destination to export data to existing Azure Blob storage.

Note: Only users with admin or creator roles can create and manage audience destinations

Create an Azure Blob Audience Destination

  1. In MXO, go to Analyze > Audience Destinations.
  2. Click + Create.
  3. Enter a unique name for your new destination. For example, BI Reporting.
  4. Optionally, provide a description for your new destination.
  5. Select Azure Blob from the Destination drop-down.
  6. Select the format in which you want to share the data. Choose one of the following:
    • CSV
    • JSON
    • Data Export v8
  7. Provide the following details:
    FieldDescription
    Storage Container NameName of the storage container in which you want to store shared audience data. For example, mycoaudiencedata.
    Note: You must set up your storage container before creating your audience destination.
    Path PatternThe file path to use to write data within the specified storage container. For example, /import/audiencedata.
    Storage Account NameName of your Windows Azure storage account. This is the DNS prefix you used when creating your storage account. For example, for the account mycostorage.blob.core.windows.net, the account name is mycostorage.
    Access TypeSelect one of the following and provide the relevant details:

    • Storage Account Access Key. The access key associated with your storage account.

    • SAS Token. The SAS token associated with your storage account.

  8. If you selected CSV or JSON format, choose which attributes to share with this destination. Choose either:

    • All attributes. Go to step 12.

    • Specific attributes. Go to step 9.

  9. Click + (add).

  10. Choose the attributes to share and click Select.
    Note: The TID is the only attribute that is always included in the export.
  11. If required, drag and drop the attributes in the preferred order for sharing.
  12. Click Save to finish the creation process.

Once your audience destination is configured, you can start sharing audience data.

Example Azure Blob Configuration

TB - Azure config details

Edit an Audience Destination

To edit an audience destination, follow these steps:

  1. In MXO, go to Analyze > Audience Destinations.

  2. Find the desired audience destination in the list and click the edit icon edit icon to the right.

  3. Edit the audience destination as required.

  4. Click Save to finish the editing process.

Delete an Audience Destination

To delete an audience destination, follow these steps:

  1. In MXO, go to Analyze > Audience Destinations.

  2. Find the desired audience destination in the list and click the delete icon delete icon to the right.

  3. Click Delete to complete the deletion process.