Dynamic Actions

Dynamic Actions are online-actions that are sourced from either a Datastore or an external source accessible through a JSON Pull Web Service Adapter using a REST API call. Sourcing Actions externally minimizes the need to manage configuration, provides the ability to extend the action data model, and allows brands to handle actions at scale.

You make Dynamic Actions available to MXO by creating a Dynamic Actions template.

Creating a Dynamic Actions template is part of a four-stage process, as follows:

  1. Create your Action Source.
  2. Create a Data Adapter to provide access to your Action Source.
  3. Create a Dynamic Actions template.
  4. Create an Optimization Point that uses Dynamic Actions.