Media capture
Medallia Video Media capture is an embeddable element that enables companies to capture video, audio, and images from users. Once a customer integrates the Media capture element into a survey, respondents can upload media to a pre-configured Video channel.
The main use case is to embed the element into a survey question, allowing respondents to record or upload a media response as an alternative to writing an open-ended text response.
Media capture is available for Video Research Editing and Insights Suite customers to embedded in any JavaScript-friendly survey platform (such as Qualtrics, Confirmit, Decipher, Alchemer).
Media capture script has two components:
-
An HTML block. It contains a
<div>
element and its attributes. -
A JavaScript block.
Video has generic integration documentation for customers to configure the script and integrate the Media capture component into a standard HTML5 environment. Video has bespoke integration guides for the Qualtrics, Confirmit, Decipher, and Alchemer survey platforms.
Best practice is to allow at least one week for first time component set up and testing, which allows time for support and troubleshooting if needed. Customers who regularly use Video often launch surveys within 24 hours of getting the required information from Video.
Media capture is region-sensitive. Video Australia and Canada customers must point the component to the channel data center location using a region attribute in the HTML block.
If a customer does not have a survey platform and is interested in Medallia support, contact Medallia Research Services.
Versioning
The current version of Video Media Capture is v2. v2 has several functionalities including:
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HIPPA compliance.
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WCAG 2.1 AA compliance (accessible).
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Records in HD quality (720p).
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User initiated recording.
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A visual marker to indicate minimum recording time.
This is a visual example of the v2 component loaded in a survey web page, configured to capture either a video or audio response:
This is a visual example of the legacy v1 component loaded in a survey web page, configured to capture a video response or allow a video file upload:
Differences between the v1 and v2 survey elements:
Functionality | Media Capture v1 | Media Capture v2 |
---|---|---|
HIPPA compliant | Yes | |
WCAG 2.1 AA compliant (accessible) | Yes | |
Recorded in HD quality (720p) | Yes | |
Direct uploads (Insights Suite only) | Yes | |
All 3 media options displayed (Insights Suite only) | Yes | |
Built-in opt-out option | Yes | |
User initiated recording | Yes | |
Recording visual marker | Yes | |
Set component to reload automatically after media submission | Yes | Yes |
Mobile device support (latest versions of Apple iOS for iPhone 6 Plus+, Android) | Yes | Yes. |
Desktop browser support (latest versions of Chrome, Mozilla Firefox, Safari, Microsoft Edge) | Yes | Yes |
JavaScript required | Yes | Yes |
HTTPS required | Yes | Yes |
Set up information
To implement Media capture:
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Enable Media capture on the channel as part of channel setup or on an existing channel.
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Configure the Media Capture component HTML and JavaScript blocks.
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Embed the HTML and JavaScript in a survey question.
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Test the component by uploading media and viewing it in the Video channel.
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Request the API Key and Channel ID of the Video channel.
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Activate any non-English interface (instructional text) languages needed for the component.
See Media Capture Integration guide (Password: w3PQZANjX85Z5n) for implementation and embed instructions.
Integration requirements
The Media capture component requires HTTPS. The SSL certificate does not need to be signed. This is a requirement imposed by respondents' software (web browsers).
JavaScript is required to integrate the Media Capture component into a web page/survey.
Media capture customization
Customize the Media Capture component by setting attributes in the HTML block. Customizations include:
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Set the type(s) of media to capture, including video, audio, and/or image. Multiple media types in one widget is only supported in v2.
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Set a minimum or maximum recording time. This can only be enforced in desktop web browsers.
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Set the element dimensions in pixels.
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Set the element interface (instructional text) language.
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Set the element to allow either single load or to reload automatically after media submission.
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Enable respondents to upload a file from their device.
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Enable respondents to opt out of responding (v2 only).
See Media Capture Integration guide (Password: w3PQZANjX85Z5n) for all attributes and descriptions.
Supported interface languages
By default, the Media capture interface (instructional text) language is English.
If your account does not have a Customer Admin, contact Medallia Support to activate non-English Media capture interface languages for a channel.
The following languages are pre-translated and ready for use:
Language |
IETF Language Code |
---|---|
English | en (default) |
Afrikaans | af |
Arabic | ar |
Azerbaijani | az |
Bulgarian | bg |
Burmese | my |
Catalan | ca |
Chinese Simplified | zh-CN |
Chinese Traditional | zh-TW |
Chinese Traditional (Hong Kong) | zh-HK |
Croatian | hr |
Czech | cs |
Danish | da |
Dutch | nl |
Estonian | et |
Finnish | fi |
German | de |
Greek | el |
Haitian Creole | ht |
Hebrew | he |
Hindi | hi |
Hungarian | hu |
Icelandic | is |
Indonesian | id |
Italian | it |
Japanese | ja |
Korean | ko |
Latvian | lv-LV |
Lithuanian | lt |
Macedonian | mk |
Malay | ms |
Malayalam | ml |
Maltese | mt |
Marathi | mr |
Norwegian | no |
Persian (Farsi) | fa |
Polish | pl |
Portuguese | pt-PT |
Portuguese (Brazil) | pt-BR |
Romanian | ro |
Russian | ru |
Serbian | sr |
Slovak | sk |
Slovenian | sl-SL |
Spanish | es |
Spanish (Latin American) | es-419 |
Swahili | sw |
Swedish | sv |
Tagalog | tl |
Telugu | te |
Thai | th |
Turkish | tr |
Ukrainian | uk |
Urdu | ur |
Vietnamese | vi |
Welsh | cs |
If the interface language is not enabled in both the HTML block and Video channel, the Media Capture interface language defaults to English.
Recording requirements
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Chrome (latest version).
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Mozilla Firefox (latest version).
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Safari (latest version).
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Microsoft Edge (latest version).
The Media capture component should work on all major and maintained browsers that support WebRTC.
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Apple iPhone (Device 6 Plus+ / iOS: latest)
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Android (latest OS version)
Officially supported mobile web browsers:
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Android — Chrome, Firefox, Samsung Internet, Edge for Android
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iPhone — Safari
Response rates
Medallia Video brings the value of adding video capabilities to feedback. It provides an easy respondent experience and gives companies the ability to bring feedback to life using.
The percentage of respondents who select a video versus audio question, or a media response versus a text open-ended response, depends on a variety of factors. These include:
Incentives.
Transparency about the use of video.
The question topic.
Contact your Medallia expert for best practices about using Media Capture in a survey.
In Customer Experience (CX), as a general rule, you can expect a response rate of ~0.5%-5%, depending on how the best practices are implemented. For wider market research applications, the same principles apply but scale is usually smaller and therefore incentives can be larger, resulting in higher response rates.