Description

This app is used for performing general A/B testing within existing surveys.

Business Impact

Strategic KPI Optimization: Align program enhancements directly with organizational growth objectives, ensuring that every modification to existing initiatives translates into measurable improvements in enterprise-level performance indicators.

Risk-Mitigated Performance Management: Safeguard the integrity of incentive-based compensation structures by leveraging data-driven insights, thereby minimizing operational risk and ensuring financial rewards are tied to validated excellence.

Statistically Significant ROI Validation: Capitalize on high-volume data streams to generate robust, actionable intelligence, ensuring that strategic pivots are backed by the statistical power necessary to justify continued investment and resource allocation.

Whats Included

• Fields that support the identification of the variants of the test and randomization of assignment of the variants.

• Fields that provide additional health metrics.

• Example auto importer showing the logic to use to randomize assignment of the variants. The auto importer can also be used to update historical data for testing and demoing purposes.

• Dashboards and AA2 reports that compare health metrics and main scores across variants.

• AA2 translations to support reporting in multiple languages.

• Profiler/Segments group for the A/B Testing Flag to be made available to Profiler and Columns Dropdown.

• An export that can be used to export records where the variant is not null. The export can also be used to export surveyids that can be fed back into the auto importer to update historical records for testing purposes.

Pre/Post-Install Steps

1. Test a complete round-trip of processing an invite file through to sending different survey email versions, abandoning surveys, and responding to surveys. Validate the results in reporting.

2. To validate reporting metrics further, update multiple existing records in the system (both invite and response records) to map to the different variant options. Validate each of the metrics in the A/B Testing dashboards. Optimally, you can selectively modify the data in such a way as to tell a story for demo purposes for the client

Effort Size

S

Available Pre-Configured Translations

Reporting

English, Spanish (Spain), French (France), French (Canada), German, Italian, Portuguese (Brazil), Japanese

Reporting Roles

1

Insights