Digital: Experience Analytics (DXA)
About the App
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Xchange Listing | ||
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Description |
Automatically captures digital activity to identify issues and opportunities via rules-based statistical scores every second, page/screen, and across entire sessions (“Digital Experience Score™”). Intelligence is available through alerts, analytics reporting, and integrated workflows through Medallia and third-party integrations to drive adoption, conversion, engagement, and performance improvements. | |
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Prerequisite |
Digital: Base | |
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Hierarchy Unit |
Digital Property (Website / In-App / Business Application) | |
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Reporting |
English, Spanish (Spain), French (France), French (Canada), German, Italian, Portuguese (Brazil), Japanese | |
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Reporting Roles |
2 |
Admin, Digital Team |
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Template Data Integrations |
1 |
• User feed, Single Sign-On ldP |
App Supporting Materials
The following table provides quick access to all essential supporting materials for the Digital: Experience Analytics (DXA) BPP, including data design specifications, dummy data sets, survey and branding details, and translation files, available in Google Sheet, Excel, and PDF formats.
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Document Name |
Google Drive |
Excel |
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Digital Experience Analytics (DXA) - Dummy Data |
Digital Experience Analytics (DXA) - Dummy Data Google Drive |
N/A |
