All survey, company, and report information are stored in fields in survey records

All survey, company, and report information are stored in fields in survey records. There are several types of fields, each represents a category of record information. Each field is a data type based on an alternative set, which is a collection of answer options you can associate with questions.

These are the field types:

• A-fields, or System fields, are Experience Cloud-calculated application fields that contain information about the survey record or the contact's survey interaction, such as the timestamp when the survey taker completed the survey or information about an Alert associated with the survey record. A-Fields can be used in reporting, K-fields, analytic reports, conditions, and more.

• E-fields, or Event fields, describe either the actual contact episode or event, or they track various aspects of the survey-record as it moves through Experience Cloud.

• K-fields are used to build calculations within each survey response. K-fields can operate on data stored in Q-fields, E-fields, A-fields, other K-fields, organizational hierarchies, and Lookup tables. For example, a company may have three different survey programs with a different Likelihood to Recommend (LTR) question for each program, and wants to see these three questions rolled together into a single LTR metric in Reporting and Exports. This can be accomplished by creating a K-field that returns the appropriate LTR Q-field for each survey program. This K-field can then be added to Reporting and Exports.

• Q-fields, or Feedback fields, are survey question answers or responses. They represent information gathered from, or about, the survey taker. They also can be information used to dynamically control a survey while the survey taker is taking the survey.

• M-fields, Metadata fields, exist temporarily while a survey is being taken and are then discarded. They represent information (metadata) about the survey taker that is taking the survey, such as the kind of device they are using, and about the actions they have taken, such as the starting time and the amount of pages submitted so far.

• R-fields calculate aggregate scores across survey records. R-fields look at all survey records (unless otherwise indicated in the calculation) instead of looking at individual survey records.