Step 3 - Define your Proposition

Propositions are the products or services (or product and service combinations) that your organization offers to customers.

Products are typically items you can see and touch, such as computers, cars (or any of the parts of a car), credit cards, car insurance, mobile phones, and so on.

Services are typically provided by other people, such as customer service, IT support, and so on.

Products and services can have parent-child relationships. For example, a product such as a credit card might have other products nested below it, such as different credit card types like platinum, gold, silver, and prepaid.

You can create this parent-child hierarchy, by selecting a Parent Proposition each time you create a new Proposition. Alternatively, you can drag and drop existing Propositions within the Propositions list to reflect the parent-child relationships that exists between them.

Important: Nesting of Propositions within the Proposition hierarchy is restricted to 11 levels.

To define a Proposition

  1. In MXO, choose Configure.
  2. Select Propositions.
  3. Click Create.
  4. Enter a name for your product or service. For this practice optimization, enter Practice Product A.
  5. Open the Type drop-down and and choose whether you're defining a Product or Service. For this practice optimization, choose Product.
  6. Click Save.