Step 3 - Create your Online Optimization Point
In MXO, create an Online Optimization Point to define where in your mobile app you want to display the full-screen notification to customers. You create your Optimization Point for a specific Interaction Point.
For more information, see Define Where to Show Personalized Content to Customers.
Example Optimization Point Details
| Field | Description |
|---|---|
| Name | Test Optimization. |
| Element Path | Typically the path to the element where you want to insert your Optimization Point is specified here. For mobile in-app optimizations, we use #id. |
| Number of Actions Returned | The number of Actions to return in this Optimization Point. In our example, we are specifying 1. |
| Specify Content Position | Typically this specifies how and where MXO should display content for this Optimization Point. For mobile in-app Optimizations we can use any available option, as the position is specified in the asset markup. |
| Action Selection | How MXO determines the best Action to show to eligible customers. In our example, we are using a Fixed Selection. Select the Savings Account Action from the dropdown. Note: Typically, You would select Fixed Selection only for testing purposes. In a live environment you would want to let MXO choose the best Action to deliver to customers at an Optimization Point. |
| Priority Rule | The Priority Rule to use to prioritize Actions available to display at this Optimization Point. In our example, we are selecting Interest and Marketing Priority |
| Proposition Scope | The product or service to which the selected Action relates. If you set a Proposition scope for your Action, you must set the same Proposition scope for your Optimization Point. Accept the default, No proposition scope. |
| Viewpoint | Accept the default, Use no viewpoint. |
