TO EACH LAST

A TO EACH LAST filter splits the journey on every last occurrence of the final interaction context you specify in your query.

Example

TB - to each last query


Icon	Description
	Find first interaction on Mobile and continue to first non-mobile interaction.
	Mark the Mobile interaction prior to that interaction as the end of the journey.
	Move back to the first interaction on the full customer path. Mark as the start of the journey.
	Find the next Mobile interaction and continue to the first non-mobile interaction after that.
	Mark the Mobile interaction prior to that interaction as the end of the journey.
	Move back to end of previous journey. Mark interaction immediately after that as start of the next journey.
	Repeat steps 4 through 6 to the end of the customer path.

TB - to each last example

In this example, you end up with a three customer journeys based on the specified filter criteria.

What products did customers purchase together?


Filter	Query Parameters
TO EACH LAST	Activity Type = Check Out

discover journeys to each last interaction(activity="Check Out")

Finds each instance of a check out event and defines that event as the end of the journey.
Includes all interactions, such as add to basket events, taking place prior to the check out event in the same journey, providing a very good idea of all products purchased in that single check out event.

I want to identify customers making repeat calls to the assisted channel, for help and assistance.


Filter	Query Parameters
TO EACH LAST	Channel = Assisted

discover journeys to each last interaction(touchpoint="Mobile App" device="iPhone")

Cuts the journey on each last assisted interaction, when there are a series assisted interactions in a row.
May include other assisted interactions that occurred without any non-assisted interactions in between.
Need to view the journey to see if there were transitions into the specified assisted node, from other assisted nodes.