TripAdvisor page

Medallia partners with TripAdvisor, a third-party review system that collects reviews of hotels, restaurants, attractions, and vacation rental properties. By including a TripAdvisor page in the survey, you include a TripAdvisor widget that loads a form for the survey taker to complete that, when submitted, is uploaded to TripAdvisor. Typically, add the TripAdvisor page immediately before the end page in your survey.

TripAdvisor page configured.

Important: The TripAdvisor integration must be implemented by your Medallia expert. For more information, see Promote for TripAdvisor.

You can use logic to display the TripAdvisor page based on Units, Unit groups, or a flag value. For example, the following condition includes mobile devices, and excludes four languages: m__is_mobile_ever = 'true' and m__language != 'zh_HK' and m__language != 'cs' and m__language != 'fi' and m__language != 'iw'

To add a TripAdvisor page:

  1. Click Add page.

  2. Select TripAdvisor page.

  3. Configure these properties:

Trip Advisor Request URL
TripAdvisor URL to request the widget from. Always use the URL https://www.tripadvisor.com/WidgetEmbed-collectreview?display=true
Location ID field
Record field that contains the TripAdvisor key that identifies the unit (property) within TripAdvisor. Note this is usually not the same as the Medallia Experience Cloud Unit ID (e_unitid), but is a similar concept: TripAdvisor has a TripAdvisor-specific identifier for each of their property (for example, g52842-d730099), similar to how each Experience Cloud client has a specific identifier for each unit (for example, 43939489). When review data is submitted to TripAdvisor via Experience Cloud, it must include the TripAdvisor-specific identifier for each unit in order for the review to be tied to the correct property on the TripAdvisor website. As such, this information is usually stored in a Data field (u_field), Unit group Data field (ug_field), Event field or a Feedback field, and usually its data type is Text. For example, Schrute farms TripAvisor ID (u_[companyname]_tripadvisor_id)
First name field
Record field to extract the survey taker's first name. For example, First name (e_firstname).
Tip: The actual field name may vary depending on the configuration.
Last name field
Record field to extract the survey taker's last name. For example, Last name (e_lastname).
Tip: The actual field name may vary depending on the configuration.
Email field
Record field containing the survey taker's email address. For example, Email (e_email)
Tip: The actual field name may vary depending on the configuration.
Stay date field
Record field to pre-populate the date the survey taker stayed or interacted with the unit identified in the Location ID field property. For example, Check-in date (e_[companyname]_checkin).
Encryption key
The encryption key to use when sending data to TripAdvisor. This key is provided by TripAdvisor specifically for your company. For example, bmVuasTJ9*.G3u$th@77)n45F.asK4*2sd
Note: Only Encryption key or Encryption Key field is required: use one, but not both.
Encryption key field
The field in the survey record containing the encryption key to use when sending data to TripAdvisor. The field is usually a Unit group data field to associate the brand with the unit. However, it might instead be an Event field submitted with the Invitation email. For example, ug_orion_ta_encrypt_key
Note: Only Encryption Key or Encryption Key field is required: use one, but not both. Use Encryption Key field if you need specific keys for different unit groups or brands.
Site key
Identifies the company brand (Unit) to TripAdvisor. This is sometimes referred to as the partner key or brand key. For example, B0D6216D7A4B44CC4DBE940269467J5
Note: Only Site Key or Site Key field is required: use one, but not both.
Site key field
The field in the survey record that identifies the company (Unit) to TripAdvisor. This is sometimes referred to as the partner key or brand key. The field is usually a Unit group data field to associate the brand with the unit. Instead, it might instead be an Event field submitted with the Invitation email. For example, TripAdvisor Site Key (ug_tripadvisor_widget_key).
Note: Only Site Key or Site Key field is required: use one, but not both. Use Site Key Field if you need to specify multiple brands.
Use mobile look and feel for all surveys
When checked, TripAdvisor's auto-detection is disabled, and forces the use of the mobile version, that is, the TripAdvisor widget, instead of the TripAdvisor form.