Social media

Solicit, monitor, and respond to Social media interactions and public feedback to understand public perceptions and manage your online reputation

Social media public feedback can impact company revenues: soliciting, tracking, and responding to social media interactions can help companies understand perceptions and manage their reputations. Medallia Social Media provides two offerings to solicit and manage social media:

  • Medallia Social Feedback — Collects public feedback and associates each piece of feedback with a location. In various reports, such as Satisfaction and Responses responses, public feedback appears with survey data. In addition, Rival reports are exclusive to Social Feedback and provide insight on competitor performance.

    For more information, see Social Feedback.

  • Medallia Social Promote— Offers survey takers the opportunity to post in public sites. Promoting public feedback can boost review numbers, average scores, search engine optimization, and site rankings. All survey takers are invited to post public reviews, regardless of whether their survey feedback is positive or negative.

    For more information, see Medallia Social Promote.

Social partnerships

For companies that solicit reviews on TripAdvisor, Medallia Social Media partnership provide additional opportunities for insight into social media interactions. Hospitality companies can increase their review volumes by soliciting TripAdvisor reviews from Medallia Experience Cloud surveys through Medallia Promote. In addition, for companies with Medallia Social Feedback, TripAdvisor Popularity Index reports provide additional insight.