Social Feedback report colors

Company > Branding > Colors for Social

The Colors for Social screen affects the colored circles that are displayed alongside social review scores in the Responses Form, Responses Filter, and Rival Reviews reports.

The colored circles in these reports help users compare scores from different social media sources. For example, Booking.com uses a 1–10 scale and Google uses a 1–5 scale. Whereas score of 5 in Google is excellent, a score of 5 in Booking.com is negative. In this example, the colored circles represent the normalized score (using a 1–5 scale). The presence of the colored circles helps users understand that in spite of having identical native scores, Shashi's review is positive and Jeanie review is negative:

Layer 11122

  1. Native score (4/10 for Booking.com and 4/5 for Google).

  2. Color for the normalized score (Red for Booking.com and light green for Google).

These examples show colors in Responses Form report, Responses List report, and Rival Reviews reports, accordingly:

A score of 3, in yellow, to indicate that it is neutral.

In the Overall Score column, there is a light green circle next to a '4' score, a yellow bar next to a '3' score, and a red bar next to a '1' score

Tip: The color only appears when the Overall Score field (a_overall_score_with_social_media_0_5) is configured as a separate column.

Colored bars appear in Rival comparison report.

Properties

The properties of the Colors for Social screen associates Social Feedback scores with colors.

You can associate each score on the 1–5 scale with a predefined color. For example, you can associate red with the score for '1'.

Restriction: There are five predefined colors to choose from; you use only a subset of those colors (e.g. use only 3 of the 5 colors), but you cannot modify the existing colors or add new colors.
Social Media Source
Specifies which source (or sources) to apply the color scheme to. All sources is the default entry.
Color for '1'
Color to display when the normalized social score is 1.
Color for '2'
Color to display when the normalized social score is 2.
Color for '3'
Color to display when the normalized social score is 3.
Color for '4'
Color to display when the normalized social score is 4.
Color for '5'
Color to display when the normalized social score is 5.

Customize social colors

As you customize the social colors, consider these limitations:

  • There are only five colors to choose from; these colors cannot be changed.

  • You cannot add new colors.

To customize social colors from the Company > Branding > Colors for Social screen:

  • Modify the Color for... properties to apply a subset of the colors. For example, this system uses only 3 of the 5 possible colors:

    In this example, the color for scores '1', '2', and '3' is red. The color for score '4' is orange, and the color for score '5' is green.

  • If you need to apply the colors differently to a certain source, click the New button to create a new entry for that source. The colors you specify in a source-specific entry will override the colors specified in the All sources entry.
    Warning: Creating new entries for specific sources is usually unnecessary. Most (if not all) implementations do not have source-specific entries.
    For example, under the All Sources entry, you could create a Booking.com entry to assign unique colors to Booking.