Segments
Segments help you to better understand visitor experiences on a property by allowing you to explore sessions with specific visitor types, such as repeat visitors and visitors with poor DXS.
Segments overview
Advanced segmentation gets you up close and personal with your audience. It allows you to cut and dice to examine the user data for the exact reason you want to.
For example, you could create a segment for all of your repeat visitors - those visitors who are coming back to your site for the second (or third or fourth...) time. Or you could create a segment for visitors who have come to your website through a Google search.
Once you've identified a useful segment, you can use heatmaps to track exactly how visitors perform in that segment. You can also compare how the segment's performance compares with others or your audience as a whole. That data can be used to prioritize the audiences that perform well, optimize for members of different groups, and tailor your website to extract the most value that you can.
Segments can be layered with as many filters as you want and are also retrospective, meaning you don't need to wait for new data to see how they are working. They will be applied to all existing data in your account.
Creating a segment
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On the navigation bar, go to Define > Segments > + Create.
Enter a Name and an optional Description.
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To add one or more filters, click Add filters.Note: For details on available filters, see Segment Filters.
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Click Save Segment.
The segment is saved and appears on the list in Segment Definition. Allow some time for the segment data to process before it can be used.
You can now use the segment in sessions, heatmaps, forms, alerts, and technical reports using the Segment dropdown menu.
Define Segments
On the navigation bar, go to Define > Segments > View.
| Action | Description |
|---|---|
| Click to edit the segment Note: The settings available are the same as the options described in Creating a segment. | |
| Click to copy the segment Note: You can edit the segment before saving. | |
| Click to delete the segment | |
| Displays graphs with detailed metrics about the segment, such as sessions, Behaviors, and interactions. Note: For more information, see Discover Segments. |
Tagging segments
You can tag segments if you need to create multiple segments and group them together.
To tag a segment:
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In Define Segments, in the Name column, select the checkboxes to the left of any segments you want to tag.
A purple bar appears above the table.
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On the purple bar, click Add tag.
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In the Tags box, enter a previously created tag or enter a new tag. Repeat this step for each tag you want to add.
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Click Add.
A tag icon appears to the right of the segment name in Define Segments. Hover over the icon to view the tags.
To delete tag(s) from a segment:
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In Define Segment, in the Name column, click the tag icon.
A screen appears listing the tags associated with the segment.
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To the right of the tag(s) you want to delete, click X.
The tag(s) are deleted and no longer associated with the segment.
Viewing segments by date
You can change the date range of segments listed in Define Segments by clicking the Compare button along the top menu. This will bring a dropdown menu which will allow you to change the date ranges that are being viewed, as well as comparing it to a Previous period by clicking the dropdown.
Once happy, click Apply compare.
Applying filters to segments
Filters allow you to search for segments by name, or you can filter them by type to display only standard segments (only those created in DXA), Adobe Analytics, or Google Analytics.
Ticking Show hidden segments shows any third-party segments that you have decided to hide, while you can also filter by just the segments that you have created by ticking the relevant checkbox.
Once happy, click Apply changes.
