Description

Provides reporting for data collected via the Medallia Global Social Benchmarking product. This includes dashboards enabling exploration of the Global Social Benchmarks by Brand, Region, Topic, and Company Hierarchy.

Business Impact

Accelerated Competitive Advantage: Facilitates immediate, brand-level benchmarking against global industry leaders, allowing stakeholders to identify and bridge performance gaps in real-time.

Strategic Portfolio Optimization: Provides parent and management companies with the granular insights necessary to evaluate asset performance across diverse portfolios and regions, ensuring consistent brand standards.

Data-Driven Revenue Growth: Translates global social sentiment into actionable market trends, enabling owners to make informed capital and operational investments that directly correlate with increased market share.

Whats Included

• Reporting dashboards for a summarized and deep dive analysis of benchmarking through various segments

• Social Test Role

Pre/Post-Install Steps

1. From the Social Feedback page, click Save.

2. Add the following fields to Segment & Dropdown Fields:

   Dropdown Fields bulk:	,so_parent_company,so_brand,so_management_company,so_owner_company,so_chain_scale,so_continent
   Segment Fields bulk:	,so_sub_continent,so_country,so_region,so_state,so_market,so_tract,so_location,so_operation,so_price_category,so_original_affiliation,so_has_all_suites,so_has_boutique,so_has_casino,so_has_conference,so_has_convention,so_has_golf,so_has_indoor_corridors,so_has_resort,so_has_restaurant,so_has_ski,so_has_spa

3. Ensure a Company impact calculation is selected.

4. Ensure a Company aggregate calculation is selected.

Effort Size

M

Available Pre-Configured Translations

Reporting

English, Spanish (Spain), French (France), French (Canada), German, Italian, Portuguese (Brazil), Japanese

Reporting Roles

1

Insights