Social: Local Benchmarking

Description

Provides reporting for data collected via the Medallia Local Social Benchmarking product. This includes dashboards enabling comparison against local rivals key social metrics and topics.

Business Impact

Market Share Protection & Growth: Identify and bridge service gaps relative to STR and custom rival sets, ensuring your property maintains a superior value proposition and captures a larger share of local demand.

Data-Driven Brand Differentiation: Utilize granular sentiment analysis from social review platforms to pinpoint specific competitive weaknesses, allowing for targeted operational improvements that distinguish your unit from nearby competitors.

Optimized Asset Valuation: Quantify your property’s performance against both direct and aspirational rivals to validate investment decisions, justify premium pricing strategies, and maximize the long-term asset value of each unit.

Whats Included

• Reporting dashboards for a summarized and deep dive analysis of rival responses and comparison

• Social Test Role

Effort Size

M

Available Pre-Configured Translations

Reporting

English, Spanish (Spain), French (France), French (Canada), German, Italian, Portuguese (Brazil), Japanese

Reporting Roles

1

Insights