Behavior Heatmap
By aggregating user behavior, behavior heatmaps facilitate engagement analysis and give an at-a-glance metric on user interaction with a particular page. You will be able to view different types of behavior to give you a scope on where in your site has the most/least responsiveness, showing you where users engage on your site.
Note: Behavior heatmaps are not available for DXA for Mobile.
Overview
Behavior heatmaps are a way to visualize on-page user behavior. We capture key behaviours that indicate engagement and frustration on a page and project this information on a heatmap.
Mapped behaviors
| Behavior type | |
|---|---|
| Any | Illustrates all the user behaviors listed below. |
| Bird's nest | Erratic cursor movements in the pattern of a bird nest |
| Reading (mouse-based) | Repetitive cursor movements from left to right and back or right to left and back |
| Multi-click/touch (responsive) | Multiple clicks or touches on a responsive user-interface (UI) element in a short space of time |
| Multi-click/touch (unresponsive) | Multiple clicks or touches on an unresponsive UI element in a short space of time |
| Multi-click/touch (slow responsive) | Slow multiple clicks or touches on a responsive UI element in a short space of time |
| Select and copy | Highlighting text before right-clicking or pressing Ctrl+C or Command+C |
Note: For more information about behaviors, see Behaviors.
