Heatmap Types
Heatmap types are overlaid on a background page to provide insights into user experiences on a property.
Selecting heatmap types
In Analyze Heatmaps, click the Heatmap type dropdown.
Click the tab for the heatmap type to create.
Click Generate heatmap.
The heatmap is overlaid on a background page from your property.
Available heatmap types
Type | Description |
---|---|
Dot | Dot heatmaps display user interaction patterns on a page or screen, with warm colors indicating high levels of interaction and cold colors indicating low levels. Note: Dot heatmap is currently the only heatmap type available for DXA for Mobile. |
Attribution | Attribution heatmaps display the following information:
|
Behavior | Behavior heatmaps display key user Behaviors registered on a page or screen. For example, if you select Bird's nest in Behavior type, you can immediately see where this behavior was detected on the page with color-coded markers. Scroll to the bottom of the page for a key. |
Hybrid | Hybrid heatmaps display data from both dot and attribution Heatmaps |
Scroll | Scroll heatmaps display how far users scrolled down a page or screen, with warm colors indicating high levels of engagement and cold colors indicating low levels. |