Digital Experience Score (DXS)

A metric that quantifies the online customer experience at scale to identify and prioritize the most urgent experience issues impacting conversions and engagement. Medallia's DXS measures the overall digital experience of a website or app on a scale of 0-10, with 10 reflecting a seamless, friction-free experience. DXS is calculated through five pillars of digital experience: engagement, frustration, navigation, technical, and form experiences.