Before creating conversations see Designing conversations for planning guidance. Then for step-by-step instructions to create a conversation, see Creating conversations.

Channels (like SMS and Facebook) are the mechanism for connecting with people. Set them up per the instructions in Channels.

Feed-based invitations — ones where the company provides a list of people to invite to have a conversation — require additional configuration in Medallia Experience Cloud. See Set up Experience Cloud for Conversations for instructions.