Step 3 - Create your Online Optimization Point
In MXO, create an Online Optimization Point to define where in your mobile app you want to display the mini notification to customers. You create your Optimization Point for a specific Interaction Point.
For more information, see Define Where to Show Personalized Content to Customers.
Example Optimization Point Details
| Field | Description |
|---|---|
| Name | Test Optimization. |
| Element Path | Typically the path to the element where you want to insert your Optimization Point is specified here. For mobile in-app optimizations, we use #id. |
| Number of Actions Returned | The number of Actions to return in this Optimization Point. In our example, we are specifying 1. |
| Specify Content Position | Typically, this specifies how and where MXO should display content for this Optimization Point.For mobile in-app optimizations we can use any available option, as the position is specified in the asset markup. |
| Action Selection | How MXO determines the best Action to show to eligible customers.In our example, we are using a Fixed Selection. Select the Savings Account Action from the dropdown. Note: Typically, You would select Fixed Selection only for testing purposes. In a live environment you would want to let MXO choose the best Action to deliver to customers at an Optimization Point. |
| Priority Rule | The Priority Rule to use to prioritize Actions available to display at this Optimization Point.In our example, we are selecting Interest and Marketing Priority. |
| Proposition Scope | The product or service to which the selected Action relates. If you set a Proposition scope for your Action, you must set the same Proposition scope for your Optimization Point. Accept the default, No proposition scope. |
| Viewpoint | Accept the default, Use no viewpoint. |
