Step 3 - Create your Online Optimization Point

In MXO, create an Online Optimization Point to define where in your mobile app you want to display the mini notification to customers. You create your Optimization Point for a specific Interaction Point.

For more information, see Define Where to Show Personalized Content to Customers.

Example Optimization Point Details

FieldDescription
NameTest Optimization.
Element PathTypically the path to the element where you want to insert your Optimization Point is specified here.For mobile in-app optimizations, we use #id.
Number of Actions ReturnedThe number of Actions to return in this Optimization Point.In our example, we are specifying 1.
Specify Content PositionTypically, this specifies how and where MXO should display content for this Optimization Point.For mobile in-app optimizations we can use any available option, as the position is specified in the asset markup.
Action Selection

How MXO determines the best Action to show to eligible customers.In our example, we are using a Fixed SelectionSelect the Savings Account Action from the dropdown.

Note: Typically, You would select Fixed Selection only for testing purposes. In a live environment you would want to let MXO choose the best Action to deliver to customers at an Optimization Point.
Priority RuleThe Priority Rule to use to prioritize Actions available to display at this Optimization Point.In our example, we are selecting Interest and Marketing Priority
Proposition ScopeThe product or service to which the selected Action relates. if you set a Proposition scope for your Action, you must set the same Proposition scope for your Optimization Point.Accept the default, No proposition scope
ViewpointAccept the default, Use no viewpoint.