Analyzing survey tags

Once you have finished tagging the open responses (verbatims), you can start analyzing.

The results of the tagging are available in the following places:

  • In the ReportBuilder
  • On the open responses page
  • In the raw data downloads (Excel, SPSS)

Tags in ReportBuilder

  1. Open your survey.
  2. Select Analyze > Reports.

  3. Select the report where you would like to add charts.

  4. Click Add element.

  5. Click the arrow next to Questions.
  6. Select the open question with tags.

  7. Select Text-analysis tags.

In the properties pane, you can set up the chart you need. You can add multiple elements for the same question (for instance, to show a top five and a bottom five of tags). You can also plot the Net Sentiment Score (NSS) on a timeline, which consolidates a huge amount of information into a chart.

NSS on a timeline.

Tags on the open responses overview page

To reach the open responses page for a question, follow these steps:

  1. Open your survey.
  2. Select Analyze > Text Analysis.
  3. Select the question.
  4. In the top right, click View Report.

On the page that opens, you will see a response cloud with a table listing all of the responses. Select the Tags tab to see the tags chart.

In the top right corner of this chart you will see some addition chart options. Not all of the options will be available when you have not added sentiments to your tags

Chart options.

  • Limit data in the chart — Select to show all of the tags or limit them to the top 5, top 10, or top 20 of tags, sorted by the selection in the next button.
  • Sort by — Sort the tags by most positive, most negative or simply most used.
  • Chart type — The following chart types are available:
    • Clustered — Each tag is split up in 3 bars, one bar per sentiment.
    • Stacked — There's 1 bar for each tag, and each bar is stacked per sentiment. The longer the bar the more that tag was used. Totals are mentioned next to the bars.
    • 100% stacked — Each bar has the same length, no matter how often that specific tag was used. Using this chart you can quickly see whether a specific tag was more positive, negative or neutral compared to the others. The actual totals for each tag are mentioned next to the bars.
  • Download — Download the chart as an image.

Tags in raw data

The tags and sentiments you apply to open questions are automatically added to the raw data downloads, both in Excel and in SPSS. A column is added for each tag after the question in which it was used. The value that appears in the column depends on whether or not sentiment analysis was used. If sentiment analysis was used, the word 'positive', 'neutral', or 'negative' will be shown in the tag column for each response that was given that tag. If sentiment analysis was not used, a '1' will appear in each cell instead. This allows you to manipulate the data in Excel or SPSS for further analysis.