STR attribute fields

STR attribute fields store information Medallia Social Feedback gets from STR. STR information is only accessible to companies from the hospitality industry that have implemented Social Feedback when using Global benchmarking report.

Each STR attribute field below includes two Field name versions:
  • The one to use in the Optionbox Settings screen column lists the version of the field name to use when adding these fields to the Optionbox Settings screen. These fields should have the so_ prefix.

  • The one to use in the Custom modules column lists the version of the field name to use in your Custom modules. These fields should not have the so_ prefix.

Additionally, the Default filter name column shows how the attribute is labeled when it appears in filters.

Geographic attributes

Field nameDescriptionChoice set (Yes/No)Field name to use in the Optionbox Settings screenField name to use in Custom modulesDefault filter name
Continent

STR uses four (4) continents: Americas, Asia Pacific, Europe, and Middle East/Africa.

Yesso_continentcontinentContinent
Sub-Continent

STR uses fifteen (15) sub-continents: Caribbean, Central America, North America, South America, Australia & Oceania, Central/South Asia, Northeastern Asia, Southeastern Asia, Eastern Europe, Northern Europe, Southern Europe, Western Europe, Middle East, Northern Africa, Southern Africa.

Yesso_sub_continentsub_continentSub Continent
Country

The country where the the property is located.

Yesso_countrycountryCountry
State

The state where the property is located.

Yesso_statestateState Name Id
County

In the United States, a county is a geographic subdivision of a state (or federal territory).

Yesso_countycountyCounty
Location

A hotel classification driven by physical location: Urban, Suburban, Airport, Interstate/Motorway, Resort, or Small Metro/Town.

Yesso_locationlocationLocation
Region
Geographic region. There are nine which divide the U.S.:
  • New England (Maine, New Hampshire, Vermont, Massachusetts, Connecticut, Rhode Island)

  • Middle Atlantic (New York, Pennsylvania, New Jersey)

  • South Atlantic (Maryland, Delaware, West Virginia, Virginia, North Carolina, South Carolina, Georgia, Florida, Washington DC)

  • East North Central (Michigan, Wisconsin, Illinois, Indiana, Ohio)

  • East South Central (Kentucky, Tennessee, Alabama, Mississippi)

  • West North Central (Minnesota, North Dakota, South Dakota, Iowa, Nebraska, Missouri, Kansas)

  • West South Central (Arkansas, Oklahoma, Texas, Louisiana)

  • Mountain (Montana, Idaho, Wyoming, Colorado, Utah, Nevada, Arizona, New Mexico)

  • Pacific (Alaska, Washington, Oregon, California, Hawaii)

Yesso_regionregionRegion
Market

A geographic area composed of a Metropolitan Statistical Area (such as Atlanta, GA), a group of Metropolitan Statistical Areas (such as South Central Pennsylvania), or a group of counties (such as Texas North). A market must contain a sufficient number of hotels to permit further subdivision into sub-markets and price segments.

Yesso_marketmarketMarket
Tract

A geographic area that is a sub area of an STR market. If a sub-market is a subset of an MSA defined market; counties and/or zip codes are used to define the sub-market boundaries. If a sub-market is a subset of a county defined market, zip codes are used to define the sub-market boundaries.

Yesso_tracttractTract

Hotel attributes

Field nameDescriptionChoice set (Yes/No)Field name to use in the Optionbox Settings screenField name to use in Custom modulesDefault filter name
All Suites (Y/N)

All guest rental units have one or more bedrooms and may include a separate living area. Many suites contain kitchenettes or mini-refrigerators. Suite properties often have no integrated dining facilities available; however, many offer complimentary breakfast.

Yesso_has_all_suiteshas_all_suitesHas All_Suites
Boutique (Y/N)

Hotels with rooms and public spaces that offer unique, contemporary and distinctive design/decor. Hotels in this category often create and promote a stylish, luxurious, aspirational, or avant-garde feeling/ambiance. STR generally defines brands and independent hotels in the boutique segment as being concentrated in the Luxury, Upper Upscale, and Upscale chain & class categories, having an actual or estimated room rate (ADR) of $175 or higher, and typically having fewer than 200 rooms.

Yesso_has_boutiquehas_boutiqueHas Boutique
Casino (Y/N)

A public room used for gambling and other entertainment. The room must be located on the hotel’s property.

Yesso_has_casinohas_casinoHas Casino
Chain Scale

Branded hotels grouped based on the average room rate. Independent hotels, regardless of their average room rates, are included as a separate chain scale category. The chain scale segments are: Luxury Chains, Upper Upscale Chains, Upscale Chains, Upper Midscale Chains, Midscale Chains, Economy Chains, Independents.

Yesso_chain_scalechain_scaleChain Scale
Class

Class is an industry categorization which includes chain-affiliated and independent hotels. The class for a chain-affiliated hotel is the same as its chain scale (see chain scale). An independent hotel is assigned a class based on its ADR, relative to that of the chain-affiliated hotels in its geographic proximity. There are six class segments: Luxury, Upper-upscale, Upscale, Upper-midscale, Midscale, Economy.

Yesso_class_categoryclass_categoryClass Category
Conference (Y/N)

Hotels with a major focus on conference facilities. These establishments must meet guidelines of the International Association of Conference Centers (IACC). These hotels must also be listed on the IACC website at www.IACCOnline.com.

Yesso_has_conferencehas_conferenceHas Conference
Convention (Y/N)

Hotels with a minimum of 300 rooms and large meeting facilities (minimum of 20,000 Square feet). These hotels are not part of the Conference Center Group.

Yesso_has_conventionhas_conventionHas Convention
Floors

The number of floors or stories in the establishment (excluding any retail space).

NoN/AfloorsFloors
Golf

A hotel that offers an on-site golf course. The golf course must be located on the hotel’s property. Hotels with privileges on a course nearby do not qualify.

Yesso_has_golfhas_golfHas Golf
Indoor Corridors (Y/N)

Rooms at the property that are only accessible through interior hallways.

Yesso_has_indoor_corridorshas_indoor_corridorsHas Indoor Corridors
Largest Meeting Space

The square footage of the largest meeting room only, normally the ball room.

NoN/Alargest_meeting_spaceN/A
Resort (Y/N)

Hotels that appeal to the leisure traveler, are located in resort markets, and are considered a destination in themselves. They typically have a natural attraction and/or onsite recreational facility (such as ocean, beach, golf courses, mountains, and so on). They also have several restaurants, tennis courts, golf courses, spa and multiple pools with extra recreational features (such as Doral Golf Resort, The Greenbrier, Waldorf Astoria Boca Raton Resort, Marriott Sawgrass Golf Resort & Spa).

Yesso_has_resorthas_resortHas Resort
Restaurant (Y/N)

Whether a property offers a full menu dining (full service) or no food & beverage service (limited service).

Yesso_has_restauranthas_restaurantHas Restaurant
Rooms

Total number of rooms at the property (including guest rooms and suite rooms).

NoN/AN/AN/A
Ski (Y/N)

Guests have easy access to ski slopes.

Yesso_has_skihas_skiHas Ski
Spa (Y/N)

A hotel that offers extensive spa treatments. Offering a simple sauna or hot tub/whirlpool are not enough. It has to be located on the hotel’s property. It can be leased but not owned by the hotel.

Yesso_has_spahas_spaHas Spa

Price attributes

Field nameDescriptionChoice set (Yes/No)Field name to use in the Optionbox Settings screenField name to use in Custom modulesDefault filter name
Price
There are five categories of a metro STR market which are defined by actual or estimated average room rate. The five price categories are:
  • Luxury (top 15% average room rates)

  • Upscale (next 15% average room rates)

  • Mid-Price (middle 30% average room rates)

  • Economy (next 20% average room rates)

  • Budget (lowest 20% average room rates)

In rural or non-metro STR markets, the luxury and upscale segments collapse into the upscale and form four price segment categories:
  • Upscale (top 30% average room rates)

  • Mid-Price (next 30% average room rates)

  • Economy (next 20% average room rates)

  • Budget (lowest 20% average room rates)

Yesso_price_categoryprice_categoryPrice Category
Single Low Rate

The property's lowest rate for one person with one bed.

NoN/AN/AN/A
Single High Rate

The property's highest rate for one person with one bed.

NoN/AN/AN/A
Double Low Rate

The property's lowest rate for two or more people with two beds.

NoN/AN/AN/A
Double High Rate

The property's highest rate for two or more people with two beds.

NoN/AN/AN/A
Suite Low Rate

The property's lowest rates for any suites at the property

NoN/AN/AN/A
Suite High Rate

The property's highest rates for any suites at the property.

NoN/AN/AN/A

Ownership attributes

Field nameDescriptionChoice set (Yes/No)Field name to use in the Optionbox Settings screenField name to use in Custom modulesDefault filter name
Affiliation

A nationally recognized brand or chain. Generally STR will create or designate an affiliation once the company has a minimum of eight properties in its portfolio.

Yesso_brandbrandBrand
Affiliation Date

Date the current brand or chain became affiliated with the hotel.

NoN/Aaffiliation_dateN/A
Ex-Affiliation

Property’s chain affiliation prior to current affiliation, if applicable.

Yesso_ex_affiliation_1ex_affiliation_1Ex Affiliation 1
Ex-Affiliation 2

Property’s second chain affiliation prior to current affiliation, if applicable.

Yesso_ex_affiliation_2ex_affiliation_2Ex Affiliation 2
Ex-Affiliation 3

Property’s third chain affiliation prior to current affiliation, if applicable.

Yesso_ex_affiliation_3ex_affiliation_3Ex Affiliation 3
Management Company

The name of the company that manages the property.

Yesso_management_companymanagement_companyManagement Company Id
Operation
Can be chain-managed, a franchise, or independent and are defined as follows:
  • Chain Owned/Operated — The property is branded. It is either owned by the chain, managed by the chain, or both.

  • Franchised — The property is branded. The property pays franchise fees or royalties to a parent company for the use of brand name, marketing, reservation services, and so on. Examples of franchising companies/brands are Golden Chain (Australia), America’s Best Franchising Inc. (U.S.), Choice Hotels (Global), Flair Hotels (Germany), and Wyndham Worldwide (Global) economy brands.

  • Independent — The property is independently owned and operated.

Yesso_operationoperationOperation
Original Affiliation

Name of the first brand or chain affiliated with the hotel.

Yesso_original_affiliationoriginal_affiliationOriginal Affiliation
Owner Company

The name of the company that owns the property.

Yesso_owner_companyowner_companyOwner Company Id
Parent Company

A parent company is one that has multiple brands in its portfolio (such as Accor, Choice Hotels International). This is automatically filled based on the affiliation associated with the property.

Yesso_parent_companyparent_companyParent Company

Manage STR attribute filters

When using STR attributes as filters in dashboards, consider:

  • You can add, remove, or change the order of STR attribute filters by changing the fields in the Segments filter for each role's Control panel. Each field within the Segments filter should have an so_ prefix.

    STR attributes added to the Dropdown Fields bulk field appear as filters. STR attributes added to the Segment Fields bulk field can be added as additional filters from the Segments dropdown.

  • You can change the STR attribute names using Translations. If using Translations in Medallia Setup, note that:
    • The filter names are listed in the Social Reporting category.

    • The report text fields are listed in the Etc category, under the Analytics Reports Text heading.

      Make sure you filter for All so that you can find them. 

  • In Dashboards, the Social Data Source filter adds a multi-select dropdown that displays fields that exist in the Social media server (STR attributes). This filter cannot be used with the Segment Filters filter. Use the filter named Social Data Source and Segment Filters in the rare case that you need to include unit group filters as well as STR attribute filters.
    Tip: On some dashboards, it may not be appropriate to have Unit group filters.
  • If you add a Custom module to a dashboard, you must also add the plugin's corresponding filter to the modules using that dashboard. This table lists the social Custom modules plugins, along with their corresponding filters.

    Custom module plugin namePlugin to choose from the Dashboard screen
    SOCIAL_MULTI_FILTERSocial Data Source or Social Data Source and Segment Filters
    Note: You cannot use both the Segment Filters and Social Data Source filters in the same dashboard. If you need both, use the filter named Social Data Source and Segment Filters.
    SOCIAL_TOPICTopic Filter (Social)
    SOCIAL_TOPIC2Topic Filter 2 (Social)
    SOCIAL_TOPIC_GROUPTopic Group (Social)
    SOCIAL_TOPIC_NO_SENTIMENT

    Topic Filter (Social, No Sentiment)

    SOCIAL_TOPIC_NO_SENTIMENT_STRICT

    Topic Filter (Social, No Sentiment, Strict)

    SOCIAL_TOPIC_RANKTopic Rank (Social)
    SOCIAL_TOPIC_STRICT

    Topic Filter (Social, Strict)

    FEEDBACK_TYPEFeedback Type or Feedback Type (Social Only)
    FEEDBACK_TYPE_NO_COMBINEDFeedback Type (No Combined Option) or Feedback Type (Social Only)
    QUESTION_SOCIAL_DATASETQuestion (Social Only)
    QUESTIONQuestion