How do I compare to my rivals?

Use this section to understand how a property compares to its rivals in the STR rivals, Nearby rivals or Custom Rival list by unit, across social review sources and metrics. Click the section header to open the Rival Comparison subtab for the selected property.

Use the Index Score by Source table to understand how the unit's online reputation compares to its competitors. The index score represents the unit’s average overall score divided by your rivals’ average overall score, multiplied by 100. Scores over 100 are colored green, while scores under 100 are colored red and might need attention.

Use the Key Metrics by Property table to understand how the unit ranks in average overall score, top box, and volume of reviews over the default timeperiod. The Review Pace column shows the number of reviews coming in per week for each property.

For the hospitality industry, use The TripAdvisor Property Rank chart to track the TripAdvisor rank over time for the selected unit and its competitors, showing changes in rank history in the property's market. Mouse over a data point to reveal a pop-up with more detailed data for that time period.

What are customers saying about my property and my rivals?

Use this section to understand strengths and weaknesses of a unit compared to its rivals in the STR or Nearby rivals list. Click the section header to open the Rival Responses subtab for the selected property.

Use the Strengths and Improvement Areas bar charts to review the strength and weaknesses of your unit and its rivals, so you can identify areas of opportunity. The greater the Impact Score, the more influential that metric is to your online reputation across all review sites. In this section, the Impact Score considers topic volume in the calculation. Specifically:

For example, the following image shows that Friendliness has a positive impact on the guest experience for both your property and its rivals, while the Bathroom experience might need to be improved for your property, and guests of your rivals have had negative experiences with the billing process.

You also see that your rivals' Room Decor impact is higher than with your unit. You might use this information to improve your room decor in the property to be more competitive with your rivals.

Use the Key Metrics Across Topics table to understand key metrics across all parent and child topics for your property and its rivals. The percentage for Responses is the number of reviews tagged by the topic, divided by the total number of reviews. The percentage for Positive Sentiment reflects the percent of all reviews tagged as positive for the topic. For more information, see Text Analytics topics.

Create a Local benchmarking report

Complete these steps to create a Local benchmarking report in Admin Suite Reports. The report is a dashboard with several Custom modules based on Medallia Advanced Analytics XML framework (or AA2), and two Section Header modules that organize the Custom modules and provide links to reports in other subtabs.

1. On the Web Navigation screen, create a new subtab to contain the Local benchmarking report.

   For example, you might create a Local Benchmarking subtab in the Social Media Overview tab. For more information about working with tabs and subtabs, see Navigation.

2. In the row for the new subtab, click Assign Report, Create and assign a new report, and Web dashboard.

3. Configure the Settings tab:

   1. Enter a new title, such as Local Benchmarking.

   2. If you want to limit the report to show data from a specific program, click Add program and then choose a program from the list.

   3. Select one or more Roles That Can See This Report.

   4. If you want to allow specific users from other roles to see the report, click Assign specific users to see this module, add one or more users, and then select each user's role.

   5. If you want users to be able to print and export the report, turn on the Show print/export property.

   6. If you want to create a new page for every section header when reporting to PDF, turn on the Split PDF on Section Header property.

   7. Click Save.

4. Open the Modules tab of the report, and complete these steps for each Custom module to add:

   1. Click Add module, and then click Create new Custom module to open the Module Template editor.

   2. Click Load XML from template.

      

   3. Select a template from those listed in this table. All of these templates are part of the Social Local Benchmarking category.

      Module name	XML template
      Index Score by Source	Index Score by Source
      Key Metrics by Property	Key Metrics by Property and Rivals
      TripAdvisor Property Rank (for hospitality only)	Rival TripAdvisor Rank Trend
      My Property's Strengths	Property's Top Topics
      My Property's Improvement Areas	Property's Top Topics
      My Rivals' Strengths	Rivals Top Topics
      My Rivals' Improvement Areas	Rivals Top Topics
      Key Metrics Across Topics	Topic Summary with Rivals

   4. In the Code tab of the Module Template editor, search for socialmedia-split element in Index Score by Source and Key Metrics Across Topics templates, and socialmedia-unit-split element in Key Metrics by Property, My Property's Strengths, My Property's Improvement Areas, My Rivals' Strengths, and My Rivals' Improvement Area templates. To use Custom Rival lists by unit, assign the NORMAL value to every competitor-list-type attribute appearing in the code. Note that you must assign that value every time the element appears. The following example shows socialmedia-split element twice, but you may find it several times depending on the module template.

      

      Note: competitor-list-types attribute can take five values:

      • NORMAL — Values taken from Custom Rival lists by unit.

      • BRAND — Values taken from Custom Rival lists by brand.

      • RIVAL TRACKER — Values taken from Nearby Rivals lists.

      • SOCIAL_INDUSTRY_RIVALS — Values taken from Nearby Rivals lists for any industry outside hospitality.

      • STR — Values taken from STR Rival lists.

   5. If you are creating a module using the Property's Top Topics or Rivals Top Topics, adjust the color and dynamic-sort elements in the XML accordingly in the Code tab, depending on whether you are creating a Strengths or Improvement Areas module.

      

   6. In the Settings tab of the Module Template editor, select a Data Type of social_media_review.

      

   7. Click Save, and then click Close Module Editor.

   8. In the report editor, give the module the correct label from the table above, matching the template you used.

   9. Click Save, and then close the module.

5. Still in the Modules tab, complete the following steps for each of the two Section Header modules:

   1. Click Add Module, and then select Section Header.

   2. For the module label, enter text appropriate for the Custom modules in that section. For example:

      • How do I compare to my rivals?

      • What are customers saying about my property and my rivals?

   3. For the Link to Report property, click Select Page, and then select a subtab to open when the user clicks the header text.

      • For the How do I compare to my rivals section, link to the Rival Comparison subtab.

      • For the What are customers saying about my property and my rivals section, link to the Rival Responses subtab.

   4. Click Save, and then close the module.

6. In the Modules tab of the parent report, drag and drop the modules to place them in the right order, with the Section Header modules above their Custom modules:

   

7. Click Save.

8. Publish the modules, report, subtab, and tab.