What Customer Data do I want to share?
The customer data included in an audience is dependent on both the query type you specify when creating your original engagement query and the requested output format.
Think about the type of data you want to share and why. Consider the following:
- Do you want data relating to all your customers or just a particular cohort?
- Do you want to know everything about those customers or are you only interested in customer activity relating to actual journey events?
Answering these questions will help you decide on the type of query you need to write. It will also inform the format in which you to choose to share or download the resulting customer data.
Available Query Types and Data Formats
| QUERY TYPE | AVAILABLE FILTERS | OUTPUT FORMATS | DOWNLOADABLE? | WHAT'S INCLUDED? |
|---|---|---|---|---|
| export all customer data for date | Date filters only | Data Export v8 (Zip of CSV files) | Yes | All active profiles that have interacted with your brand, in any manner, during the time period specified in the query. Includes the latest values for any captured attributes. |
| CSV JSON | No | All active customer profiles. Includes the latest values captured for any attributes specified in the query. | ||
| discover journeys | All filters | Data Export v8 (Zip of CSV files) | Yes | All active profiles containing customer journey events for the time period specified in the query. Customer journey events are events where the activity type captured for that customer interaction is associated with a specific lifecycle stage. |
| CSV JSON | No | All active customer profiles. Includes the latest values captured for any attributes specified in the query. |
