Discover Segments (New)
Discover Segments (New) displays visitor analytics from segments using different aspects of segment performance, such as the total number of pageviews received and measures of engagement, frustration, and other digital experience signals. This provides context around negative user experiences and other issues that may be preventing you from getting the most from your segments.
To view Discover Segments (New), in Discover (New), click Segments.
Segment Overview
Segment Overview provides aggregated metrics for all segments on your property, such as the total number of pageviews received and measures of engagement, frustration, and other digital experience signals.
By comparing Segment Overview metrics with the values of segments listed in Segment List, you can contextualize the performance of segments in relation to the property as a whole. For example, if a segment listed in Segment List has 100 pageviews and your property has 1,000 pageviews, the segment has 10% of the total pageviews.
You can select the metrics to display in Segment Overview using the steps outlined below.
Selecting metrics to display in Segment Overview
Click Customize View.
Under Choose metrics, in the search box, enter the name of the metric you want to display or, under the search box, select one of the following metric types:
Metric
Description
Technical
Technical issues including average waiting/loading times the page and percentage of pageviews with errors.
Behaviors
Behaviors are patterns visitors display when navigating through a page and interacting with user interface (UI). DXA detects behaviors by identifying specific patterns and measurements calculated from digital experience signals, such as cursor coordinates.
Interaction
Interactions are cursor movements, clicks/touches, and other visitor actions detected on the page.
Overview Metrics
Overview of page or session usage, including the average duration visitors spend on the page or in the session and an estimate of the revenue the page or session generates.
Session DXS
Session DXS presents the Digital Experience Score (DXS) for a session aggregating a user's experience in all pageviews. This allows you to analyze how visitors are reacting to on-page material and reduce friction.
Select the metric you want to display and click > to move it to the table on the right. Add more metrics as necessary.
Note: For details about a metric, hover over the tooltip to the right of the metric name.Click Save.
The selected metrics are now displayed in Segment Overview providing insights about all segments on your property.
Segment List
Segment List displays the names and URLs of all segments on your property with analytics from sessions, such as the total number of pageviews received and measures of engagement, frustration, and other digital experience signals.
You can select the columns to display in Segment List using the steps outlined below.
Selecting columns to display in Segment List
Click Customize View.
Under Choose metrics, in the search box, enter the name of the column you want to display or, under the search box, select one of the following column types:
Type
Description
Technical
Technical issues including average waiting/loading times the page and percentage of pageviews with errors.
Behaviors
Behaviors are patterns visitors display when navigating through a page and interacting with user interface (UI). DXA detects behaviors by identifying specific patterns and measurements calculated from digital experience signals, such as cursor coordinates.
Interaction
Interactions are cursor movements, clicks/touches, and other visitor actions detected on the page.
Overview Metrics
Overview of page or session usage, including the average duration visitors spend on the page or in the session and an estimate of the revenue the page or session generates.
Session DXS
Session DXS presents the Digital Experience Score (DXS) for a session aggregating a user's experience in all pageviews. This allows you to analyze how visitors are reacting to on-page material and reduce friction.
Select the column you want to display in Segment List and click > to move it to the table on the right. Add more columns as necessary.
Note: For details about a metric, hover over the tooltip to the right of the metric name.Click Save.
Creating a new segment
Sorting Segment List
To sort Segment List by the data in a column:
Click ⋮ the three-dot menu to the right of the name of the column you want to sort by.
Click Sort by low to high or Sort by high to low.
Segment List will now be sorted by the data in the selected column in lowest to highest or highest to lowest order.
Viewing more details
To view more details about a segment, such as the Page DXS and other usage metrics, in Segment List, click the name of the segment.
Segment Activity
Segment Activity displays information on visitor activity in your segments in the following tabs:
Tab | Description |
---|---|
Interaction | Interactions are cursor movements, clicks/touches, and other visitor actions detected on the page. |
Technical | Technical issues including average waiting/loading times the page and percentage of pageviews with errors. |
Behaviors | Behaviors are patterns visitors display when navigating through a page and interacting with user interface (UI). DXA detects behaviors by identifying specific patterns and measurements calculated from digital experience signals, such as cursor coordinates. |
Overview Metrics | Overview of page or session usage, including the average duration visitors spend on the page or in the session and an estimate of the revenue the page or session generates. |
Session DXS | Session DXS presents the Digital Experience Score (DXS) for a session aggregating a user's experience in all pageviews. This allows you to analyze how visitors are reacting to on-page material and reduce friction. |
Segment Report
To view reports about segments with further details on different aspects of segment performance, such as Session DXS, in the details panel for the segment, click See Full Report.
The following reports are available:
Report | Description |
---|---|
Overview | Summary of the insights available |
Session DXS | Session DXS presents the Digital Experience Score (DXS) for a session aggregating a user's experience in all pageviews. This allows you to analyze how visitors are reacting to on-page material and reduce friction. |
Metrics | Metrics visualizes all analytics for a page, page group, or segment. Note: Metrics displays the information presented in the legacy versions of Discover Pages and Discover Segments in the new Discover environment. |
Alerts | Alerts ensure you have your finger on the pulse when it comes to on-site behavioral trends by tracking session and pageview metrics and sending notifications to DXA users by email or Slack. Note: Learn more: Alerts |