Discover Segments (New)

Discover Segments (New) displays visitor analytics from segments using different aspects of segment performance, such as the total number of pageviews received and measures of engagement, frustration, and other digital experience signals. This provides context around negative user experiences and other issues that may be preventing you from getting the most from your segments.

To view Discover Segments (New), in Discover (New), click Segments.Discover Segments

Segment Overview

Segment Overview provides aggregated metrics for all segments on your property, such as the total number of pageviews received and measures of engagement, frustration, and other digital experience signals.

By comparing Segment Overview metrics with the values of segments listed in Segment List, you can contextualize the performance of segments in relation to the property as a whole. For example, if a segment listed in Segment List has 100 pageviews and your property has 1,000 pageviews, the segment has 10% of the total pageviews.

You can select the metrics to display in Segment Overview using the steps outlined below.

Note: The metrics displayed are not impacted by filters, except for Time period. Learn more: Filtering Discover reports

Selecting metrics to display in Segment Overview

  1. Click Customize View.

    Selecting metrics to display in Segment Overview

  2. Under Choose metrics, in the search box, enter the name of the metric you want to display or, under the search box, select one of the following metric types:

    Metric

    Description

    Technical

    Technical issues including average waiting/loading times the page and percentage of pageviews with errors.

    Behaviors

    Behaviors are patterns visitors display when navigating through a page and interacting with user interface (UI). DXA detects behaviors by identifying specific patterns and measurements calculated from digital experience signals, such as cursor coordinates.

    Interaction

    Interactions are cursor movements, clicks/touches, and other visitor actions detected on the page.

    Overview Metrics

    Overview of page or session usage, including the average duration visitors spend on the page or in the session and an estimate of the revenue the page or session generates.

    Session DXS

    Session DXS presents the Digital Experience Score (DXS) for a session aggregating a user's experience in all pageviews. This allows you to analyze how visitors are reacting to on-page material and reduce friction.

  3. Select the metric you want to display and click > to move it to the table on the right. Add more metrics as necessary.

    Note: For details about a metric, hover over the tooltip to the right of the metric name.
    Three metrics added to table on the right
  4. Click Save.

The selected metrics are now displayed in Segment Overview providing insights about all segments on your property.Selected metrics displayed in Segment Overview

Segment List

Segment List displays the names and URLs of all segments on your property with analytics from sessions, such as the total number of pageviews received and measures of engagement, frustration, and other digital experience signals.

You can select the columns to display in Segment List using the steps outlined below.

Note: This report can be filtered to only display data to your criteria, such as pages or sessions with data captured within a specific time period. Learn more: Filtering Discover reports

Selecting columns to display in Segment List

  1. Click Customize View.

    Selecting columns to display in Segment List

  2. Under Choose metrics, in the search box, enter the name of the column you want to display or, under the search box, select one of the following column types:

    Type

    Description

    Technical

    Technical issues including average waiting/loading times the page and percentage of pageviews with errors.

    Behaviors

    Behaviors are patterns visitors display when navigating through a page and interacting with user interface (UI). DXA detects behaviors by identifying specific patterns and measurements calculated from digital experience signals, such as cursor coordinates.

    Interaction

    Interactions are cursor movements, clicks/touches, and other visitor actions detected on the page.

    Overview Metrics

    Overview of page or session usage, including the average duration visitors spend on the page or in the session and an estimate of the revenue the page or session generates.

    Session DXS

    Session DXS presents the Digital Experience Score (DXS) for a session aggregating a user's experience in all pageviews. This allows you to analyze how visitors are reacting to on-page material and reduce friction.

  3. Select the column you want to display in Segment List and click > to move it to the table on the right. Add more columns as necessary.

    Note: For details about a metric, hover over the tooltip to the right of the metric name.
    Four columns added to table on the right
  4. Click Save.

The selected columns are now displayed on the table in Segment List providing insights about your segments.Selected columns displaying in Segment List
Note: To download data from Page Group List as a CSV file, hover over Download button download and click Download CSV file.

Creating a new segment

Click Add Segment.Creating a segment
Note: Learn more: Creating a segment

Sorting Segment List

To sort Segment List by the data in a column:

  1. Click the three-dot menu to the right of the name of the column you want to sort by.

  2. Click Sort by low to high or Sort by high to low.

Segment List will now be sorted by the data in the selected column in lowest to highest or highest to lowest order.

You can also click Filter Column to filter Segment List using customizable attributes. For example, the filter in the image below will filter Segment List to display page groups with sessions lower than 3 minutes on average.Filtering Segment List by Average Duration
Note: To quickly find a specific segment, click Show specific segments.

Viewing more details

To view more details about a segment, such as the Page DXS and other usage metrics, in Segment List, click the name of the segment.Panel displaying more details about a segment

Segment Activity

Segment Activity displays information on visitor activity in your segments in the following tabs:

Tab

Description

Interaction

Interactions are cursor movements, clicks/touches, and other visitor actions detected on the page.

Technical

Technical issues including average waiting/loading times the page and percentage of pageviews with errors.

Behaviors

Behaviors are patterns visitors display when navigating through a page and interacting with user interface (UI). DXA detects behaviors by identifying specific patterns and measurements calculated from digital experience signals, such as cursor coordinates.

Overview Metrics

Overview of page or session usage, including the average duration visitors spend on the page or in the session and an estimate of the revenue the page or session generates.

Session DXS

Session DXS presents the Digital Experience Score (DXS) for a session aggregating a user's experience in all pageviews. This allows you to analyze how visitors are reacting to on-page material and reduce friction.

To view visualizations for all segment analytics, click See Full Report.

Segment Report

To view reports about segments with further details on different aspects of segment performance, such as Session DXS, in the details panel for the segment, click See Full Report.Segment Report

The following reports are available:

Report

Description

Overview

Summary of the insights available

Session DXS

Session DXS presents the Digital Experience Score (DXS) for a session aggregating a user's experience in all pageviews. This allows you to analyze how visitors are reacting to on-page material and reduce friction.

Metrics

Metrics visualizes all analytics for a page, page group, or segment.

Note: Metrics displays the information presented in the legacy versions of Discover Pages and Discover Segments in the new Discover environment.

Alerts

Alerts ensure you have your finger on the pulse when it comes to on-site behavioral trends by tracking session and pageview metrics and sending notifications to DXA users by email or Slack.

Note: Learn more: Alerts