Company Program Trends Dashboard

Review email success rates and marketing actions.

The Company Program Trends dashboard shows the deliverability of your surveys, including details about how many survey requests were sent, the response rate, suppression rate, and more. You can also view the click-through rates for marketing links on this dashboard. This report is available to team leaders and admins by default.

To open the Company Program Trends dashboard, click Trends in the Medallia Agent Connect navigation bar, then select "Company Program".

Filters

You can use the filters at the top of the dashboard to refine the data displayed on the page.

image of filters

The following filters are available:

  • Date Range
  • Channel
  • Language
  • Tags
  • Teams
  • Groups
  • Brands

After the overview, the report lists marketing actions for your surveys, including shares and follows for Twitter and Facebook, shares, follows, and the count and percentage of custom links initiated. For more information, see Marketing features.

Metrics

Beneath the filters, the Company Program Trends dashboard is separated into sections containing related metrics:

The Company Program Trends Dashboard

In the All Surveys section, the report opens with various percentages related to availability and completion, such as the percentage of customers that responded, the percentage of customers that provided comments, and so on.

In the Marketing Actions section, the report lists marketing actions for your surveys, including shares and follows for X (formerly Twitter) and Facebook, shares, follows, and the count and percentage of custom links initiated. For more information, see Marketing features.

The Deliverability section shows the number of requests created and how many of those were stopped for various reasons (such as emails that were rejected or bounced). Click See all team members to open a table showing the deliverability states of surveys by team member. Use the table to determine whether and why a team member is receiving too few survey responses.

image of the team members table

The Deliverability Over Time chart shows the same states of delivery over time rather than as an aggregated count. The chart includes the following delivery states:

Delivered
The request email was delivered without problems.
Do not send
The request email was not sent because the API request defined do_not_send as true. The request was not intended to reach the customer.
Unsubscribed
Either the request email was sent, but has been unsubscribed by the customer through the request email, or the request email was not sent because the email address had been previously unsubscribed.
Suppressed
The request email was not sent because the customer has already been sent a recent request. Team leaders and admins configure the time period during which subsequent requests cannot be sent on the Company Info page, in the Suppression period field.
Rejected
The request email was not sent because Agent Connect received a bounce message during a previous attempt.
Bounced
The request email was sent, but might not have been delivered due to a soft bounce from the receiving email server. Agent Connect attempts to re-deliver soft-bounced request emails, which typically indicate a temporary delivery issue. While an email address may soft bounce for many reasons, common causes include a full inbox, the recipient email server being offline, or the recipient email server receiving too many emails in too short of a time (per its configuration).