Use custom properties to customize marketing links.

If you are currently using custom marketing links, you have the option to dynamically update the link and/or text for individual surveys. This gives you an enhanced ability to target your customers with relevant marketing actions specific to them at the end of a Feedback survey. This will help you further deepen relationships with your customers and drive more repeat business.

If you choose to send survey specific links and/or marketing texts, you will need to update your integration to send the correct link and/or marketing text for each survey.

Send requests to the API endpoint at https://api.stellaconnect.net/v1/requests using the following updated schema:

{
  "customer": {
    "name": "Jane",
    "email": "janecustomer@example.com"
  },
  "employee": {
    "custom_id": "522743",
    "email": "paulagent@blancapeak.com"
  },
  "channel": "chat",
  "ext_interaction_id": "5000f00001ClBXZ",
  "external_url": "https://na63.salesforce.com/5000f00001ClBXZ",
  "do_not_send": true,
  "tags": [
    "product-defect",
    "return",
    "vip"
  ],
  "brand": "blancasports",
  "language": "en",
  "country": "us",
  "custom_properties": {
    "marketing_text": "Click here to join our loyalty program!",
    "marketing_url": "https://www.example.com"
  }
}

If you choose to send survey specific links or marketing texts, you will need to update your marketing settings to use the specific custom properties in your updated integration via the steps below:

1. Set Link Type to "Text".

2. Update your Text and Link to Site values to use your custom properties as variables:

   • %custom_properties.marketing_text%

   • %custom_properties.marketing_url%

3. Turn generic tracking off.

4. Save your selections when finished.

Once configured, the marketing landing page at the end of each survey will reflect the marketing text and URL provided in the survey request sent to our API.