Marketing

MXO is right up your street. We developed MXO to help you understand the real-time journeys your customers are on and make them better. It's time for a real relationship and we'll help you become the most customer-centric marketing team ever.

Trail-blazing Marketers are moving away from mere 'campaigns', and looking more at the end-to-end customer experience and customer journeys. The challenge Marketers face however is the ability to see a single view of a customer's behavior spanning all interactions they have with the brand irrespective of Touchpoint, channel or device and MXO can help you do that.

Sales

Sales is all about relationships isn't it? Well you can't sell to someone if you don't know them and what they need. MXO will give you the insight you need and recommend the best conversations to have with your customers.

Innovative Sales professionals are moving away from simply pushing products, and looking more to servicing the end-to-end customer lifecycle; focusing on customer retention, customer satisfaction and customer loyalty to drive more value. The challenge sales teams face however is access to a single view of a customer's behavior, required to gain the context and insight required to have relevant conversations with a potential customer from the off. and MXO can provide all of those things.

Service

The modern world is all about service, you're on the front line of the future. Service is the best differentiator a brand has got but your customers expect a lot. MXO will help you provide a level of service that's second to none.

We know that at least 25% of customers will switch brands after one bad experience resulting in Service performance directly affecting customer retention; stop the rot before it begins, nip those problems in the bud, and deliver value every single time a customer interacts with you. MXO can help achieve this by enabling all customer facing employees, such as contact center staff, retail branch or relationship management centers effectively and quickly respond to customers' needs – and deliver a better service.

E-Commerce

With your e-Commerce activity based on omni-channel insights and conversation context you'll really take your e-Commerce to new heights. You'll push beyond the world of product offers and deliver relevant conversations that give your business the best results you've ever seen.

Consumers today want retailers to meet and exceed their expectations and to add value to their lives, in a manner that is intuitive, effortless and flexible. To deliver on this expectation, companies need to understand how their customers move through the service and experience they provide, and to connect these steps into a customer journey.

To do this, retailers need to stay close to their customers, understand their behavior, detect the key Touchpoints on their journey and deliver on an unmet need or against an unrecognised barrier that exists.