Why is MXO Different?
MXO is the only truly effortless customer engagement platform.
No one else has purpose-built their solution from the ground up with a platform based on the customer engagement cycle like we have. No one else has an Adaptive Customer Profile that puts the customer at the heart of the system. No one else enables brands to record, understand, assess, personalize and optimize engagement around unique, constantly evolving customer profiles.
Easy to Use
Setting up and using MXO is so quick and easy, you don't need to rely on IT to do everything, and there's no need for anyone to go near any code. Business users have the MXO UI extension available in browsers and the MXO SDK for iOS and Android to set up and use MXO with mobile.
Listens to Customers
Through its ability to link a customer to a single profile from any number of actions or channels, MXO uniquely enables you to monitor how and why a customer interacts with your brand. Using the unique identifier assigned to anyone who visits your Touchpoints, MXO even tracks anonymous customers, linking their behavior to their own unique profile once they are identified.
Non-Invasive System
MXO is a light-touch layer that integrates with, pulls data from, and pushes data to, a host of external systems: native CRM apps, Salesforce, Microsoft Dynamics and SAP. Data Adapters mean MXO can interact with data from the AEP and CRM, external sources and systems of record.
Real-Time Insight
MXO sits on top of your existing external systems (content management, brand asset management, CRM, systems of record, and marketing automation systems) and uses Data Adapters to push and pull data to and from these, into MXO's Adaptive Engagement Profile. And this all happens in real-time – the moment the customer is interacting with your brand, at the very second it's most relevant.
Channel Agnostic and Aware
MXO sits across, and is aware of the context of, all channels where you may be having conversations with customers: Web, Mobile Web, Mobile Apps, Call Centers, Outbound Mail, In-store, Physical, Email, Social. Wherever your customers interact with your brand, MXO is there to ensure a consistent, seamless, and on-going conversation. This gives staff a single view of the customer's behavior across, between and within the complete omni-channel view.
Faster Results
As a cloud-based service, MXO has a unique light-touch deployment. There's no huge project to rip and replace existing tech, and you don't need to change or upgrade. You can use MXO simply to augment existing systems. Nothing else is as light and agile as ONE, or can deliver speed to value in its time frames.
Omni-Channel Journey insights
MXO shows you real customer journeys to provide the missing piece in the Customer Journey Mapping puzzle. It presents you with cross-channel journey flows, reflecting actual (not perceived) customer behavior. MXO tracks customers across every interaction, and notes periods of inactivity; allowing the brand to re-engage and move the customer to the next stage. The cross-channel journey flows even show transitions to alternative channels, highlighting where content isn't working for that individual.
Naturally Conversational
MXO threads together all of your customers' conversations with your brand across their entire journey. If a customer starts interacting in one Channel on a particular device, that conversation may continue later on across a plethora of other Touchpoints and devices. Like any good conversationalist, MXO remembers their identity, location, preferences and context – and the interaction feels natural and human.
