Data Adapters provide access to external data sources, such as your existing CRM, to enrich the data used for decisioning and to allow you to expand the breadth of the information you can use when designing Eligibility Rules for any given customer.

Data Adapters with push functionality also allow you to send customer data from MXO to an external system, such as your CRM, allowing you to create leads and update customer records.

Configuration and attributes required for each Data Adapter vary according to the adapter's intended purpose. For more information about those requirements, click on the links for individual adapters, below.