Data Adapters facilitate access to external data sources, like CRMs, enhancing decision-making data and broadening the scope of information for designing customer-specific Eligibility Rules.

Additionally, Data Adapters with push capabilities enable the transfer of customer data from MXO to external systems for lead generation and customer record updates.

Each Data Adapter's configuration and attributes differ based on its purpose. Refer to the individual adapter links in the table of contents for detailed requirements.