Capture Customer Activity

Depending on the type of Touchpoint for which you want to capture customer activity, you create your Activity Capture Points as follows:

  • For web, use the MXO Extension
  • For mobile apps, use the MXO SDK
  • For other channels, use the main MXO UI

Create an Activity Capture Point (MXO UI)

  1. In MXO, choose Collect.
  2. Select Interaction Points.
  3. Select the Interaction Point for which you want to create an Activity Capture Point.
  4. Click the Add icon for Activity Capture Points.
  5. Provide a Name for your capture point.
  6. Select how to set the Proposition for this capture point. Choose either:
    • Set Proposition manually. Specify a single Proposition to associate with this capture point.
    • Set Proposition automatically. MXO sets the Proposition automatically, at runtime.
  7. Do one of the following:
FieldDescription
Set Proposition manuallySpecify the Proposition and Activity type to associate with this capture point.
Set Proposition automatically1. Specify the Attribute and Activity type to associate with this capture point. 1. Specify what MXO should do if the Proposition is unrecognized. Choose from: * Use an existing Proposition. MXO attributes the activity to an existing Proposition. * Generate a new Dynamic Proposition under an existing parent. MXO generates a new Dynamic Proposition, on-the-fly, and attributes the activity to that Proposition. * Do not record activity. MXO ignores the activity.
  1. Select when MXO should track customer activity. Choose either:
    • Interaction Load
    • Click or tap
  2. If you select Click or tap, enter the path for the element for which you want capture customer activity. For web Touchpoints this is the unique HTML element path that MXO uses to find the element on a page.For example, html > body > div:eq(2) > div > div:eq(2) > div > div > div > a:eq(1).We support a variety of selectors for use in element paths. For more information, see {{}}.
  3. Specify whether or not the activity associated with this capture point constitutes a completion activity.
  4. Click Add Activity Capture Point.

Create an On Load Activity Capture Point (MXO Extension)

  1. On the page of your website where you want to capture customer activity, enable the MXO Extension.

  2. On the toolbar, select EDIT.

  3. Click the Add icon and select Page load from the Activity Capture section. {{< image text="GSG - TP Page Load" src="Getting Started Guide/GSG - TP Page Load.png" >}}

  4. Provide a Name for your capture point.

  5. Select how to set the Proposition for this capture point. Choose either:

    • Set Proposition manually. Specify a single Proposition to associate with this capture point.
    • Set Proposition automatically. MXO sets the Proposition automatically, at runtime.
  6. Do one of the following:

    FieldDescription
    Set Proposition manuallySpecify the Proposition and Activity type to associate with this capture point.
    Set Proposition automatically1. Specify the Attribute and Activity type to associate with this capture point. 1. Specify what MXO should do if the Proposition is unrecognized. Choose from: * Use an existing Proposition. MXO attributes the activity to an existing Proposition. * Generate a new Dynamic Proposition under an existing parent. MXO generates a new Dynamic Proposition, on-the-fly, and attributes the activity to that Proposition. * Do not record activity. MXO ignores the activity.
  7. Ensure that Interaction Load is selected.

  8. Specify whether or not the activity associated with this capture point constitutes a completion activity.

  9. Click Add Activity Capture Point.

Create an On Click or Tap Activity Capture Point (MXO Extension)

  1. On the page of your website where you want to capture customer activity, enable the MXO Extension.

  2. On the toolbar, select EDIT.

  3. Click the Add icon and select** Page element** from the Activity Capture section. {{< image text="GSG - TP Page Element" src="Getting Started Guide/GSG - TP Page Element.png" >}}This temporarily closes the window and returns you to the web page.

  4. Move your cursor over the page to highlight where you want to capture customer activity.

  5. Click Set Selection. This opens the main MXO UI.

  6. Provide a Name for your capture point.

  7. Switch the Status control to ON.

  8. Do one of the following:

    FieldDescription
    Set Proposition manuallySpecify the Proposition and Activity type to associate with this capture point.
    Set Proposition automatically1. Specify the Attribute and Activity type to associate with this capture point. 1. Specify what MXO should do if the Proposition is unrecognized. Choose from: * Use an existing Proposition. MXO attributes the activity to an existing Proposition. * Generate a new Dynamic Proposition under an existing parent. MXO generates a new Dynamic Proposition, on-the-fly, and attributes the activity to that Proposition. * Do not record activity. MXO ignores the activity.
  9. Specify whether or not the activity associated with this capture point constitutes a completion activity.

  10. Click Add Activity Capture Point.

Edit an Activity Capture Point

  1. In MXO, choose Collect.
  2. Select Interaction Point.
  3. Select the Interaction Point for which you want to edit an Activity Capture Point.
  4. Click the Edit icon next to the Activity Capture Point you want to edit.
  5. Make your required changes and then click Save.

Delete an Activity Capture Point

  1. In MXO, choose Collect.
  2. Select Interaction Points.
  3. Select the Interaction Point for which you want to edit an Activity Capture Point.
  4. Click the Delete icon next to the Activity Capture Point you want to delete.
  5. Click Yes, delete it.