Rank order scale results
A rank order scale's scores are weighted scores in which items selected first receive a higher value than the next ones in the list. This value is exponential and depends on the number of selections in your rank order scale. In your reports, the percentage of all of these values (compared to the total) is shown.
For example, there are six answer options from which your respondents need to select their top three:
The first selection will receive a value of 36 (6²), the second 25 (5²), and the third 16 (4²). The values per response option are added together for all respondents and subsequently the percentages are calculated, which you also see in your chart.
Example 1
A survey has 4 items to be ranked, and you want to show the user the exact calculation for ranking for the weighting. The following clarifies the calculation:
Rank #1 = 16
Rank #2 = 9
Rank #3 = 4
Rank #4 =1
Example for choice A (32×16)=512 + (25×9)=225 + (15×4)=60 + (12×1) =12; total for Choice A = 809.
Example 2
A survey has 8 items and the respondent needs to provide a top 3. The first choice will get a weight of 64 (8²), the 2nd 49 (7²), and the 3rd 36 (6²). If you add the weighted scores per item for all respondents, you wil get a total per item. If you divide the total per item by the overall total, you will get percentages per item that add up to 100%.
