TO EACH LAST
A TO EACH LAST filter splits the journey on every last occurrence of the final interaction context you specify in your query.
Example
Splitting Process
Icon | Description |
---|---|
Find first interaction on Mobile and continue to first non-mobile interaction. | |
Mark the Mobile interaction prior to that interaction as the end of the journey. | |
Move back to the first interaction on the full customer path. Mark as the start of the journey. | |
Find the next Mobile interaction and continue to the first non-mobile interaction after that. | |
Mark the Mobile interaction prior to that interaction as the end of the journey. | |
Move back to end of previous journey. Mark interaction immediately after that as start of the next journey. | |
Repeat steps 4 through 6 to the end of the customer path. |
Example
Results
In this example, you end up with a three customer journeys based on the specified filter criteria.
Suggested Scenarios
Use Case 1
Initial Question
What products did customers purchase together?
Query
Filter | Query Parameters |
---|---|
TO EACH LAST | Activity Type = Check Out |
discover journeys to each last interaction(activity="Check Out")
Analysis
- Finds each instance of a check out event and defines that event as the end of the journey.
- Includes all interactions, such as add to basket events, taking place prior to the check out event in the same journey, providing a very good idea of all products purchased in that single check out event.
Use Case 2
Initial Question
I want to identify customers making repeat calls to the assisted channel, for help and assistance.
Query
Filter | Query Parameters |
---|---|
TO EACH LAST | Channel = Assisted |
discover journeys to each last interaction(touchpoint="Mobile App" device="iPhone")
Analysis
- Cuts the journey on each last assisted interaction, when there are a series assisted interactions in a row.
- May include other assisted interactions that occurred without any non-assisted interactions in between.
- Need to view the journey to see if there were transitions into the specified assisted node, from other assisted nodes.