Lifecycle Stages Report
Lifecycle Stages represent the maturity of the relationship each customer has achieved with your brand. Some users are still getting to know you and will be in the Awareness stage or similar. Others have got to know you well and are about to commit as they’ve reached the Purchase stage. You also have your old friends, in the Service or Manage stages, customers who are loyal to your brand. This report lets you dig into the volume of activity and number of profiles at each level of their relationship and experience with the brand.