Integration types

The following are possible ways of integrating Digital with Adobe Analytics:

Adobe Launch (recommended)

With the Medallia for Adobe Launch extension, it is possible to customize the Adobe integration to specific use cases as well as perform the following:

  • Embed Digital into your website.

  • Select exactly what data to send to Adobe Analytics and when to send it.

  • Create customized tracking rules and logic based on business cases.

See Medallia for Adobe Launch for more information.

Classic Medallia Digital integration (legacy)

This type of integration enriches your Adobe reports with feedback data as well sends all of the events that are part of the survey's lifecycle. This integration is suited for organizations that are looking for an out-of-the-box integration.

Important: This integration type cannot be customized. It contains a pre-defined set of events that are sent to Adobe without the possibility of adding, removing, or modifying them.

Customized integration based on Medallia custom events (advanced users)

This integration type is intended for companies with the following needs and resources:

  • Do not want to use Classic integration.

  • Do not have Adobe Launch set up.

  • Do not have the technical resources and capabilities to develop and maintain this integration.

To build this integration, developers need to listen to the Digital custom events data and apply the required logic to send it to Adobe Analytics.

Important: To enrich feedback data from Experience Cloud, the Feedback_uuid key from the MDigital_Submit_Form event must be sent to Adobe Analytics. This is required.