Actions Data Adapter
The Actions Data Adapter provides information about the number of views and clicks a customer undertakes for an Action.
An organization can use this information in an Eligibility Rule to tailor the customer experience, for example, by presenting a customer with personalized content based on any previous interest they have shown in a product or service.
Examples
A customer clicks on the iPhone 12 page on a telecoms company website. An organization can use that information in an Eligibility Rule to ensure the next time the customer visits a Touchpoint, they are presented with more information or a promotional offer for that phone.
A customer is presented with a promotional offer for a 0% Balance Transfer credit card which they choose not to apply for. An organization can use this information in an Eligibility Rule to ensure the customer is not presented with the same offer again.
Data Attributes
The Actions Data Adapter contains the following attributes:
| Name | Description | Type |
|---|---|---|
| Action name | Name of the action. | Symbolic |
| Datetime of last negative click | Timestamp of last click representing a negative response. | Date-Time |
| Datetime of last neutral click | Timestamp of last click representing a neutral response. | Date-Time |
| Datetime of last positive click | Timestamp of last click representing a positive response. | Date-Time |
| Datetime of last view | Timestamp of last action view. | Date-Time |
| Diminished negative click count | Number of times a customer has responded negatively to an action, by clicking on the corresponding link or button, within the available time. | Numeric |
| Diminished neutral click count | Number of times a customer responded neutrally to an action, by clicking on the corresponding link or button, within the available time. | Numeric |
| Diminished positive click count | Number of times a customer responded positively to an action, by clicking on the corresponding link or button, within the available time. | Numeric |
| Negative click count | Number of times a customer has responded negatively to an action, by clicking on the corresponding link or button. | Numeric |
| Neutral click count | Number of times a customer responded neutrally to an action, by clicking on the corresponding link or button. | Numeric |
| Positive click count | Number of times a customer responded positively to an action, by clicking on the corresponding link or button. | Numeric |
| View count | Number of times a customer has viewed an action. | Numeric |
Diminished Counts
MXO stores activity counts for all Actions. It also automatically calculates and stores decayed activity counts for all Action, based on a half-life algorithm. These counts are stored in the following attributes:
- Diminished negative click count
- Diminished neutral click count
- Diminished positive click count
