Propositions Data Adapter
The Propositions Data Adapter provides information about the activities a customer has undertaken in relation to Propositions and Activity Types.
This enables an organization to tailor the customer experience, presenting a customer with personalized content based on their previous activity in relation to a product or service.
Example
A customer is talking to an call center agent about their current account and is asked if they are interested in a savings account currently offering a promotional rate. The customer is unable to talk immediately but would like to know more.
The next time the customer logs on to the bank's web site or mobile app, they are presented with more details about the account and an 'Apply now' link.
Data Attributes
The Propositions Data Adapter contains the following attributes:
| Name | Description | Type |
|---|---|---|
| Activity Type name | Name of the Activity Type associated with this Proposition. | Symbolic |
| Activity count | Number of times the activity associated with this Proposition has occurred. | Numeric |
| Diminished count | Number of times the activity associated with this Proposition has occurred, within the available time. | Numeric |
| Last occurrence | Date on which the activity associated with this Proposition last occurred. | Date-Time |
| Completed | The completion activity associated with this Proposition has taken place. | Boolean |
| Cumulative count | The total number of activities a customer has completed for this Proposition, and its children. | Numeric |
| Cumulative diminished count | The total number of activities a customer has completed for this Proposition, and its children, within the available time. | Numeric |
| Proposition code | Code for the Proposition. | Symbolic |
| Proposition name | Name of the Proposition. | Symbolic |
| Total count | The total number of activities a customer has completed for this Proposition. | Numeric |
| Total diminished count | The total number of activities a customer has completed for this Proposition, within the available time. | Numeric |
Diminished Counts
MXO stores activity counts for all Propositions. It also automatically calculates and stores decayed activity counts for all Propositions, based on a half-life algorithm. These counts are stored in the following attributes:
- Diminished count
- Cumulative diminished count
- Total diminished count
The half-life algorithm MXO uses is as follows:
where H equals half-life time.
The following table provides an example of how the half-life algorithm calculates diminished counts:
| Count at t | Delta since t (in days) | Half-life time (in days) | Half-life multiplier | Resulting diminished count |
|---|---|---|---|---|
| 10 | 7 | 7 | 0.5 | 5.00 |
| 10 | 14 | 7 | 0.5 | 2.50 |
| 10 | 21 | 7 | 0.5 | 1.25 |
| 10 | 22 | 7 | 0.5 | 1.13 |
| 10 | 24 | 7 | 0.5 | 0.93 |
| 10 | 28 | 7 | 0.5 | 0.63 |
| 10 | 30 | 7 | 0.5 | 0.51 |
| 10 | 60 | 7 | 0.5 | 0.03 |
