Device Data Adapter
The Device Data Adapter provides information about the capabilities, setup and location of the most recent devices used by a customer to interact with your organization.
This enables an organization to create Eligibility Rules based on what MXO knows about both a customer's current and most recently used devices, to ensure MXO always displays the best optimized content on the best device for that customer.
For example, you can build rules to target specific customers, based on:
- whether the customer uses a mobile or desktop device,
- the location of that device, and
- which operating system they are using.
Currently, MXO stores information about the five most recent devices used by a customer.
You can access information available in the Device Data Adapter from the Data Item Picker.
Example Eligibility Rules
- From which device is the customer currently interacting with your organization?
Configuration
- When was the last time a customer interacted with your organization from a mobile device?
Configuration
- Does the customer have an iPhone?
Configuration
- Has the customer got an iOS device but never used the mobile app?
Configuration - Part 1
Configuration - Part 2
Data Attributes
The Device Data Adapter contains the following attributes:
Name | Description | Type |
---|---|---|
Flash supported | Customer's current browser supports Flash. | Boolean |
Recent Devices | List Node. Attributes "App Name" through "Location Accuracy" are displayed as a list, one list for each device. See example, below. | |
App Name | The identifying name of the App or browser currently in use. For example, com.company.mobileapp or CHROME. | Symbolic |
App Version | The version string of the App or browser in use. | Symbolic |
City the device is located in | Last known city from which this device communicated with MXO . | Symbolic |
Country the device is located in | Last known country from which this device communicated with MXO . | Symbolic |
Device O/S | Name of the Operating System installed on the device. | Symbolic |
Device O/S Version | Version of the Operating System installed on the device. | Symbolic |
Device Category | A best-effort categorization of the device. For example, Smartphone, Tablet. | Symbolic |
Device First Used | Timestamp for when this device first communicated with MXO . | Date-Time |
Device Last Used | Timestamp for when this device last communicated with MXO . | Date-Time |
Device Latitude | The last known coordinates for the device, provided either by the device itself, or via Geo-IP lookup. | Numeric |
Device Location Last Updated | Timestamp for when the location of this device was last available. | Date-Time |
Device Longitude | The last known coordinates for the device, provided either by the device itself, or via Geo-IP lookup. | Numeric |
Device Manufacturer | Name of the device manufacturer. For example, Apple, Samsung. | Symbolic |
Device Model ID | Device model. For example, iPad 4,2, GT-i9300 | Symbolic |
Is Current Device | Device is being used for the current Interaction. | Boolean |
Location Accuracy | Accuracy, in meters of the device coordinates. | Numeric |