Customer Journey Status Data Adapter
The customer Journey Status Data Adapter provides information about a customers current Lifecycle Stage and stage for a given Proposition.
You can use this information to create Eligibility Rules based on a customer's current Lifecycle Stage and status, for example, to tailor a promotional offer at a customer who is inactive or has dropped off the customer lifecycle, as a way of getting the customer back on board.
For example, is a customer active or inactive, has that customer been stuck on a specific Lifecycle Stage of their journey for some time, or are they about to drop off the journey completely?
This enables you to create Eligibility Rules that target customers with the appropriate Actions at the right time in their journey, to re-engage them with your organization.
Example
A mobile phone company are aware that a customer has been inactive on the Consideration phase of the journey lifecycle for some time and are about to drop off the customer journey completely. They want to target those customer's with a new promotion, offering 25% off the usual monthly contract price.
They can create an Eligibility Rule, as follows, to display the offer only to those customers about to drop-off the journey lifecycle at the Consideration phase, and associate that Eligibility Rule with the 25% Discount on Monthly Contracts Action.
Current lifecycle stage for Phones = Consideration AND (Current lifecycle stage
status for Phones = Inactive OR Current lifecycle stage status for Phones
= Dropped-off)See also, Example Eligibility Rule.
Data Attributes
The Customer Journey Status Data Adapter contains the following attributes:
| Name | Description | Type |
|---|---|---|
| Current Lifecycle Stage | The customer's current Lifecycle Stage for this journey. | Symbolic |
| Current journey status | The customer's current status for this journey. | Symbolic |
| Earliest Lifecycle Stage reached | The earliest (left-most) Lifecycle Stage reached by the customer for this journey. | Symbolic |
| Furthest Lifecycle stage reached | The furthest (right-most) Lifecycle Stage reached by the customer for this journey. | Symbolic |
| Most recent interaction date | The date and time of the customer's most recent interaction for this journey. | Date-Time |
| Proposition name | Name of the Proposition associated with this journey. | Symbolic |
To create a Journey Status Data Adapter
- In MXO, choose Collect.
- Select External Data, click Create.
- Choose Customer Journey Status as the type of Data Adapter you want to add.
- Enter a name for the Data Adapter you are adding. Using a descriptive name makes it easier for you and your team members to know when to use the Data Adapter.
- Enter a brief description of the Data Adapter you are adding and when it should be used.
- Click Let's get started.
- Click Apply.
- Click Save.
