Interaction Info Data Adapter
The Interaction Info Data Adapter provides details about the Proposition and Activity Type related to the current customer Interaction.
This enables an organization to tailor the customer experience, presenting a customer with personalized content based on their current Interaction.
Example
A customer is viewing information about a new Platinum Credit Card offer available to them on a mobile phone app (the 'current Interaction').
This Interaction is classed as high-value and the organization want to enable the customer to speak to them about it as soon as possible. They can create an Eligibility Rule that shows the customer viewing that Interaction a personalized "Call now" or "Call me now" link.
Data Attributes
The Interaction Info Data Adapter contains the following attributes:
| Name | Description | Type |
|---|---|---|
| Channel name | Name of the Channel associated with the Interaction. | Symbolic |
| Interaction activity type name | Name of the activity type associated with the Interaction. | Symbolic |
| Interaction completion activity | Visiting the Interaction constitutes a Completion Activity. | Boolean |
| Interaction proposition name | Name of the Proposition associated with the Interaction. | Symbolic |
| Interaction verification event | Visiting the Interaction verifies a customers status. | Boolean |
| Touchpoint name | Name of the Touchpoint associated with the Interaction. | Symbolic |
To create an Interaction Info adapter
- In MXO, choose Collect.
- Select External Data, click Create.
- Choose Interaction Info as the type of Data Adapter you want to add.
- Enter a name for the Data Adapter you are adding. Using a descriptive name makes it easier for you and your team members to know when to use the Data Adapter.
- Enter a brief description of the Data Adapter you are adding and when it should be used.
- Click Let's get started.
- Click Apply.
- Click Save.
