Geo Location Data Adapter

The Geo Location Data Adapter provides information about a customers current location, based on the IP address of the customer's current interaction.

Example

An organization can use this information in Eligibility Rules, to tailor a promotional offer to a particular country or region.

Data Attributes

The Geo Location Data Adapter contains the following attributes:

NameDescriptionType
CityName of the city in which the customer is currently located.Symbolic
Country NameName of the country in which the customer is currently located.Symbolic
LatitudeLatitude at which the customer is currently located.Numeric
LongitudeLongitude at which the customer is currently located.Numeric
RegionName of the larger region (state or country) in which the customer is currently located.Symbolic
Time zone offsetTime zone offset from GMT of the customer's current location.Symbolic
ZIP or postal codeZIP or postal code in which the customer is currently located.Symbolic

To create a Geo Location Data Adapter

  1. In MXO, choose Collect.
  2. Select External Data, click Create.
  3. Choose Geo Location as the type of Data Adapter you want to add.
  4. Enter a name for the Data Adapter you are adding. Using a descriptive name makes it easier for you and your team members to know when to use the Data Adapter.
  5. Enter a brief description of the Data Adapter you are adding and when it should be used.
  6. Click Apply.
  7. Click Save.