Key Themes Analysis

Video Key Themes is the text analysis of video and audio transcripts to identify key words. Key Themes are only available on spoken English transcripts and English translations of spoken non-English.

Restriction: Video Analytics are not available for Video Experience Edition. Contact your Medallia Representative for more information.
Key Themes uses Natural Language Processing, which simulates the human ability to understand language by tagging parts of speech, such as named entities, keywords, and concepts, in order to help machines "read" the text. The software then identifies the most important concepts.

Key Themes highlight the main terms in a transcript to help you generate meaning without having to watch an entire media item or read the full transcript.

Themes are automatically identified for each individual media file. The analytics are sourced from a generic database and cannot be customized to industry, topic or brand.

Visualization

Highlight the Key Themes identified in video and audio on the Media View page transcript in Video. Click any term to jump to the moment in the video.

A screenshot of a LivingLens transcript where key theme words are highlighted.

Note: For non-English content, start from the English translation tab.
To highlight Key Themes:

  1. In the transcript field, click Highlight keywords icon Highlight keywords.

  2. Use the < and > arrows to toggle through each theme identified in the transcript

  3. Click Highlight keywords icon Highlight keywords to exit the Key Themes view.

The Analytics page can display an aggregate view of Key Themes. The word cloud display is weighted by the number of media items the theme appears in. The Key Themes word cloud is labeled "Keyword" in the Analytics tab. See Analytics Module display for more details.