Equals (ignoring case)
Compares two strings, case insensitively, to determine if they are the same.
Example Use Case
To determine if a customer should be presented with an action related to a campaign, a brand wants to know if the campaign code being passed with the interaction matches the related action. To eliminate issues with the comparison, they elect to do the comparison using equals (ignores case).
Example Eligibility Rule
Parameter value of UTM Campaign equals (ignore case) Campaign code