To define your Action

1. In MXO, choose Orchestrate.
2. Select Actions and then click Create.
3. On the Create a New Action page, choose the type of Action you want to create.For this practice optimization, choose Dynamic Content and click Let's Get Started.
4. Enter a name for the Action you want to create.For this practice optimization, enter Substitute Practice Graphic.
5. Switch the Status control to On to make the Action available for use.
6. Choose the customer status you want the Action to serve the Asset to.For the practice optimization, choose Default.MXO provides the following types of customer status for you to choose between:
   • Default. A customer who does not yet have any identifier in MXO and is considered anonymous. A customer in a default state will only receive content tagged for default customers.
   • Recognized. A customer who has been identified and for whom MXO holds a customer key. A customer in a recognized state can receive content tagged for both default and recognized customers. Priority is given to recognized content.
   • Verified. A customer who has reached a Interaction Point that has been set as verified. For example, a customer who has logged on to online banking or gone through telephone security checks when connecting to a call center agent. A customer in a verified state can receive content tagged for default, recognized and verified customers. If available, verified content will be prioritized over recognized, and recognized over default.
7. Click Add Assets to open your Asset library and choose the Asset you want to associate with the Action.By default, assets are displayed in List View. To see a thumbnail preview of each Asset, switch to Tile View.
8. Check the box next to or under the Asset you want to use and then click Save to associate that Asset with your Action.For this practice optimization, choose the Practice Optimization Graphic you created earlier.
9. Scroll down to the bottom of the page and click OK, I'm Done.