Step 8 - Define the Customer Activity you want to Capture

After you define where on your website you want to track customer activity, you must specify what customer activity you want to track, using Activity Capture Points.

Activity Capture Points allow MXO to track customer activity on your Touchpoints. You can associate Activity Capture Points with Propositions and Activity Types to track specific customer activities related to your organizations products and services. For example, an insurance company might want to track customers purchasing insurance through a call center, while a travel company might want to track customers viewing more information about cycling holidays on their website or mobile app.

MXO can use this data, together with Eligibility Rules, to optimize the content delivered to customers during subsequent sessions on your Touchpoints.

To configure an Activity Capture Point

  1. Browse to the home page of your chosen website.
  2. Ensure the MXO Extension is in Edit mode.
  3. On the toolbar, click Add and select Page load from the Activity Capture section.GSG - TP Page Load

    This opens the main MXO UI in a new tab.

  4. Provide a Name for your Activity Capture Point.For this practice optimization, enter Home page viewed.
  5. Select how to set the Proposition for this Activity Capture Point.For this practice optimization, select Set Proposition manually.
  6. Provide MXO with details about the activity you want to track.
    • Select Practice Product A from the Proposition drop-down list.
    • Select Page is Viewed from the Activity Type drop-down list.
  7. Ensure ON: Interaction load is selected as the point at which MXO should track the specified customer activity.
  8. Click Save.